GM launches promotion and dealer bonus this September to boost pickup sales

Article by Christian A., on September 16, 2014

General Motors plans to win more pickup truck sales this September by offering special leases as well as rebates through a Truck Month promotion. The carmaker will also pay bonuses to dealers who managed to top Chevrolet Silverado retail sales targets. According to a memo, dealers who were able to hit sales targets will receive a bonus of $1,300 for every sale of MY2014 and MY2015 pickups.

Dominique DeNooyer, a sales manager at Robert DeNooyer Chevrolet in Holland, Michigan, remarked that truck sales this month has been strong so far, noting that GM is “throwing some money” that dealers are chasing.

He noted that the promotion is an indication that GM is focused on recovering market share from Ford. GM’s promotion and dealer incentives are considered as part of a possible sustained offensive that takes advantages of the situation at Ford, which has idled its main truck plant in Dearborn late October as it prepares for the launch of the aluminum-body 2015 F-150 in November.

Due to the changeover, Ford would not be able to make some countering actions without risking a depleted supply, analysts have remarked. Barclays Capital analyst Brian Johnson recently wrote in in a research note that Ford’s market share dropped after cutting F-series incentives in August, since the carmaker was “likely conserving inventory given the changeover.”

He remarked that Ford’s incentive spending for the F-series in August dropped by around $650 per vehicle. For most of 2013, Ford and Ram offered significant incentives on their pickup trucks partly to get consumers off GM’s redesigned MY2014 pickups that were rolled out in the summer.

Since GM was unwilling to offer discounts its new trucks, it eventually saw its market share trimmed early in the launch. But for this year, GM has the chance to spoil Ford’s fun. [source: automotive news - sub. required]

Topics: gm, pickup truck, sales

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries