GM launching new marketing campaign to push out its remaining Saturn inventory

Article by Christian Andrei, on August 27, 2010

To push out the remaining Saturn inventory, General Motors Co. is launching a new marketing campaign and a set of incentives. GM hopes to be able to wind down the brand within three months, according to Susan Docherty, GM's vice president of U.S. sales, during a sales conference call.

As of the end of October, there are 9,400 Saturn units in stock. Docherty said that she does not anticipate any hurdles to selling the remaining inventory quickly.

Reportedly, Saturn sales came to a halt last month after a deal to sell the brand to Penske Automotive Group failed to prosper.

In fact, at the Motor City Auto Center in Bakersfield, Calif., 21 new Saturns were sold in September. In October, only seven units were sold.

General Manager John Pitre has 51 Saturns in stock that under the current rate will be sold out in at least five months. However, he is in no rush to move the inventory. Pitre said that it will possibly take six more months before he is able to secure another franchise for the facility.

That's why the dealers are in a holding pattern. By next week, the print campaign will begin. The incentive program however, has begun and will run through the end of the month.

Consumers can choose either $4,000 off of any 2008 or 2009 Saturn or 0 percent financing for 72 months. [via autonews]

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