GM launching new marketing campaign to push out its remaining Saturn inventory

Article by Christian A., on August 27, 2010

To push out the remaining Saturn inventory, General Motors Co. is launching a new marketing campaign and a set of incentives. GM hopes to be able to wind down the brand within three months, according to Susan Docherty, GM's vice president of U.S. sales, during a sales conference call.

As of the end of October, there are 9,400 Saturn units in stock. Docherty said that she does not anticipate any hurdles to selling the remaining inventory quickly.

Reportedly, Saturn sales came to a halt last month after a deal to sell the brand to Penske Automotive Group failed to prosper.

In fact, at the Motor City Auto Center in Bakersfield, Calif., 21 new Saturns were sold in September. In October, only seven units were sold.

General Manager John Pitre has 51 Saturns in stock that under the current rate will be sold out in at least five months. However, he is in no rush to move the inventory. Pitre said that it will possibly take six more months before he is able to secure another franchise for the facility.

That's why the dealers are in a holding pattern. By next week, the print campaign will begin. The incentive program however, has begun and will run through the end of the month.

Consumers can choose either $4,000 off of any 2008 or 2009 Saturn or 0 percent financing for 72 months. [via autonews]

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries