GM likes the idea of dealerships gift cards

Article by Christian Andrei, on June 15, 2012

Would you want car dealerships to offer a gift card program? At least GM CEO Dan Akerson seems to think that this is a “pretty good idea” when this was suggested by a contractor during the shareholder comment-and-question session at the recent General Motors’ annual meeting. Typically, CEOs of automakers would have to fend off criticisms about the stock price or some other complaint or suggestion during these gatherings.

GM’s affair was more upbeat than others, says Autonews. A shareholder introduced an idea on drivers’ seats that offer more comfort. One man from California complained about not being offered coffee Meanwhile, someone hoped to give GM the nickname “Greatness Motors.” The gift card program was proposed by a Jim Slade, a building contractor from Goodrich, Mich.

He said that this gift card would be the same as those offered at Lowe's or Target and that it could be used for service or accessories at any GM dealership or may also be used for a new or used car. Slade also said that he wasn’t pleased about the low gas mileage of his Chevy Colorado pickup. One of Slade’s ideas was to distribute these gift cards to college graduates so that they will see what GM could offer.

Topics: gm

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