GM management now focused on stylish and warm vehicle interiors

Article by Christian Andrei, on May 23, 2014

General Motors management now wants to focus on making the interior of their offerings more stylish and inviting, disclosed GM global design chief Ed Welburn. Speaking at the WardsAuto Interiors Conference, Welburn remarked that GM’s management has come to perceive interiors as “hallowed real estate.”

Showing a photo of around a decade-ago Chevrolet Malibu with a monotone gray interior, he noted that years prior, GM was behind competition in terms of interior styling. He remarked that while the interior of GM’s vehicles was well equipped and functional, it has no charm and does not give a sense of a warm and inviting environment.

He remarked that interiors sometimes were not evaluated during reviews. Likewise, GM back then would strip the interior to save costs in case a vehicle is above budget, Welburn disclosed.

“That is not the case now,” he said. He remarked that the biggest change came not from tapping new designers but from shifting GM management’s priorities.

He noted that now, GM’s leadership “really cares about interiors.” Welburn cited the new Chevrolet Corvette and the Cadillac ELR as examples of interiors for which the carmaker received praises and accolades for quality of materials and style.

Topics: gm

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries