GM named Nissan’s Joel Ewanick as its top marketing executive

Article by Christian Andrei, on August 26, 2010

Joel Ewanick has been appointed as General Motors Co.'s top marketing executive. Ewanick, a former Nissan executive, replaces Susan Docherty as vice president of US marketing.

On May 24, Ewanick will take on the responsibility for the Chevrolet, Buick, GMC and Cadillac brands. He will also be responsible for consumer consideration of GM vehicles in the US. Ewanick will report to North American President Mark Reuss.

Just last March, Ewanick was hired by Nissan to be its vice president and chief marketing officer. He was responsible for marketing communications, pricing and product management.

In early February, this post was vacated when Christian Meunier was promoted to become president of Nissan Brazil. Before entering Nissan, Ewanick served three years as vice president of marketing for Hyundai Motor America.

Meanwhile, GM released a statement about announcing a new assignment for Docherty soon. Reuss said that Docherty, being "deeply involved" in GM's sales and marketing initiatives for many years, has laid the groundwork for solid plans.

She has also worked to revive its agency relationships, placing the company "in good stead for the future."

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