General Motors has appointed Clay Dean as its director of global advanced design, as part of the carmaker’s latest restructuring move. Dean’s new post is relatively new, as it will make him responsible for overseeing all of GM's advanced design efforts. Ed Welburn, GM's vice president for global design, said in a statement that Dean's new position will allow the carmaker to develop new vehicle technologies for foreign markets at a faster pace while improving the company’s competitiveness.
GM currently operates advanced design facilities in the United States, Germany, Australia, South Korea and China.
The creation of new position underscores the carmaker’s stab at maintaining its excellent standing in China as well as penetrating developing markets such as India, where there is an increasing demand for vehicle that could cruise on congested roads of megacities.
GM is eyeing to introduce its pod-like, two-seat electric vehicle, the Chevrolet EN-V, as a long-range solution for such markets.
Dean, who currently serves as chief of GM's North American advanced design, is regarded as Cadillac's brand champion.
He was responsible for the reboot of the brand in recent years. He also oversaw the launch of two well-received Chevrolet concept cars -- the Code 130R and the Tru 140S -- at this year’s Detroit auto show. Should the concept cars reached the production stage, they would be targeted at younger buyers and would have tag prices in the low $20,000s.