General Motors has named Craig Bierley as its new director of advertising for the Cadillac brand, replacing Molly Peck, according to Advertising Age, a sister publication of Automotive News. GM has names Peck to replace Kevin Mayer as the director of advertising for Chevrolet. Mayer left GM to sit as vice president of US marketing at Volkswagen.
Twenty-year GM veteran Bierley started as a financial analyst for the carmaker but decided to shift to the brand side. He became a brand manager and product director for GMC at the time when Yukon, Sierra and Acadia were launched to the public. He then worked on the Pontiac as a marketing director, overseeing the launch of the Vibe and Solstice Coupe.
Bierley was also the director for Buick GMC advertising and sales promotion, managing strategies that included broadcast, print, digital and experiential channels. A GM representative told Advertising Age that Bierley has helped GM to grow and evolve, as he was able to successfully complete many product launches, sales and marketing positions in GMC, Pontiac and Buick.
Alan Batey, vice president of US sales at GM, service and marketing, remains as the interim global chief marketing officer following the exit of former global CMO Joel Ewanick. Months after his exit from GM, Ewanick became an adviser to the chief executive of Fisker Automotive. During his stay in his interim post, Batey has implemented big changes that reversed decisions that Ewanick had made.