General Motors has named Duncan Aldred, Vauxhall Managing Director, as vice president of sales at the Buick and GMC brands. Aldred, who is also chief of GM's unit in the United Kingdom, is responsible for its site in Ellesmere Port and Luton. Aldred also served as interim vice president of sales and aftersales for General Motors Europe for 10 months in 2013 until he was replaced by Peter Christian Kuespert in November.
Aldred is credited with building the Vauxhall brand with new programs like Vauxhall's lifetime warranty. He also managed to secure two all-new models for production at the Luton and Ellesmere Port sites. Before his current role as Vauxhall managing director, Aldred was GM Europe's sales operations director.
He started his career at the Ellesmere Port site in 1990 and was named an Automotive News Europe Rising Star in 2012. In his new role, Aldred is replacing Brian Sweeney, who was recently named as US vice president of Chevrolet, in charge of sales, service and marketing, GM said in a statement.
Sweeney is replacing Don Johnson who is retiring. The appointments are effective starting March 1, 2014. The appointments come one month after GM named Steve Hill as its new chief of US sales, having oversight of both Chevrolet and Buick-GMC. Hill replaced Alan Batey who was promoted as president of GM North America. Sweeney and Aldred will report to Hill.