GM nearly doubles its advertising spending in the first half of the year

Article by Christian A., on October 15, 2010

Ad-monitoring company Nielsen Co. said that in the first half of the year, General Motors Co. nearly doubled its advertising spending and is currently leading the marketing push in the recovering auto industry.

In a recent study by Nielsen Co., it was determined that in the first half of 2010, the auto industry spent $3.5 billion on advertising, a 27% increase when compared to the same period last year.

Nielsen didn’t indicate the amount spent by GM on ads but it said that the total had increased by 95% from the year-earlier period. It can be recalled that in the first half of 2009, GM was about to go into bankruptcy, and industrywide sales had fallen.

But this year, new-vehicle sales had increased by 10% through September. In an interview with Automotive News earlier this month, Jesse Toprak, vice president of industry trends at TrueCar, said that the sales increase was “another step in a stable, somewhat painful recovery.”

Nielsen said the automotive industry had been the leader in the top 20 product categories in US ad spending in the first half of 2010.

It noted that over $42 million was spent in advertising the Chevrolet Volt and Nissan Leaf in the US alone. Last July, GM ran a 30-second teaser ad in preparation for the Volt's release in November.

Last September, Nissan started running ads via Apple's iAd featuring a polar bear that hugs Leaf drivers. This was done in preparation for the December release of its first all-electric vehicle. [via autonews - sub. required]

Topics: gm, advertising

If you liked the article, share on:

Comments

Recommended

Not a few agree that the Volkswagen Polo news a styling overhaul. While this supermini still looks good as it is now, the latest facelift was around three years. With...
by - April 27, 2017
They say that when the going gets tough, the tough get going. That’s what Harvey Payne did with his Chevrolet Bolt. Ever since he bought it, it had been experiencing...
by - April 27, 2017
What defines a coupe? Well, according to the dictionary, “it is a car with a fixed roof and two doors”. Ok, now that it is clear, when does one not...
by - April 27, 2017
Back in 2013 was when the first hot hatch was released, that was the original A45 by Mercedes-AMG, carrying a hand-built 2.0 liter M133 turbo mill. It was then then...
by - April 27, 2017
BMW dealers have a problem, a good problem. The demand for the 2017 BMW 5 Series is very high, they cannot attend to all the customers. But actually, supplies are...
by - April 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries