GM nearly doubles its advertising spending in the first half of the year

Article by Christian Andrei, on October 15, 2010

Ad-monitoring company Nielsen Co. said that in the first half of the year, General Motors Co. nearly doubled its advertising spending and is currently leading the marketing push in the recovering auto industry.

In a recent study by Nielsen Co., it was determined that in the first half of 2010, the auto industry spent $3.5 billion on advertising, a 27% increase when compared to the same period last year.

Nielsen didn’t indicate the amount spent by GM on ads but it said that the total had increased by 95% from the year-earlier period. It can be recalled that in the first half of 2009, GM was about to go into bankruptcy, and industrywide sales had fallen.

But this year, new-vehicle sales had increased by 10% through September. In an interview with Automotive News earlier this month, Jesse Toprak, vice president of industry trends at TrueCar, said that the sales increase was “another step in a stable, somewhat painful recovery.”

Nielsen said the automotive industry had been the leader in the top 20 product categories in US ad spending in the first half of 2010.

It noted that over $42 million was spent in advertising the Chevrolet Volt and Nissan Leaf in the US alone. Last July, GM ran a 30-second teaser ad in preparation for the Volt's release in November.

Last September, Nissan started running ads via Apple's iAd featuring a polar bear that hugs Leaf drivers. This was done in preparation for the December release of its first all-electric vehicle. [via autonews - sub. required]

Topics: gm, advertising

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries