GM North Am chief wants an rwd sports car in Chevrolet lineup

Article by Anita Panait, on May 6, 2013

The president of GM North America would want to include in Chevrolet's lineup a modestly priced, rear-wheel-drive sporty car that would target young drivers. Mark Reuss told Automotive News that he would want Chevrolet to have a “nice, light, rear-drive car that's inexpensive.” He said that such a vehicle would be a “huge win” for the carmaker, although it’s not on the “drawing board now.”

GM unveiled a concept of such a vehicle at the 2012 Detroit auto show with the persona of a rear-wheel-drive Chevrolet concept coupe named Code 130R. Very positive reactions towards the concept coupe added fire to Reuss’ desire to include a similar vehicle at the low end of Chevrolet's lineup.

At the time, GM executives estimate the 130R to carry a price of low- to mid-$20,000s. Although Chevrolet has unveiled three new or redesigned performance cars -- the Corvette Stingray, SS sedan and Camaro Z/28 – in the last few months, all of these models are high-priced, low-volume vehicles.

Chevrolet could have a volume driver if it has a moderately priced sporty car in its lineup. It could compete against the Subaru BRZ and the Scion FR-S, the sibling rwd sports cars co-developed by Toyota and Fuji Heavy Industries. Priced in the mid-$20,000s, the Subaru BRZ and the Scion FR-S have been critically acclaimed since their launch in 2012.

Reuss remarked that if GM decides to build a modestly priced, rear-wheel-drive sporty car, it "would not do that design" seen on the Code 130R since it is already dated. He quipped that GM would not likely have the sporty car underpinned by the Alpha rwd platform which the Cadillac ATS sits. He added that GM will likely underpin the sporty car with a platform that is "really scaleable and efficient."

Topics: chevrolet, lineup

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries