GM North Am chief wants an rwd sports car in Chevrolet lineup

Article by Anita Panait, on May 6, 2013

The president of GM North America would want to include in Chevrolet's lineup a modestly priced, rear-wheel-drive sporty car that would target young drivers. Mark Reuss told Automotive News that he would want Chevrolet to have a “nice, light, rear-drive car that's inexpensive.” He said that such a vehicle would be a “huge win” for the carmaker, although it’s not on the “drawing board now.”

GM unveiled a concept of such a vehicle at the 2012 Detroit auto show with the persona of a rear-wheel-drive Chevrolet concept coupe named Code 130R. Very positive reactions towards the concept coupe added fire to Reuss’ desire to include a similar vehicle at the low end of Chevrolet's lineup.

At the time, GM executives estimate the 130R to carry a price of low- to mid-$20,000s. Although Chevrolet has unveiled three new or redesigned performance cars -- the Corvette Stingray, SS sedan and Camaro Z/28 – in the last few months, all of these models are high-priced, low-volume vehicles.

Chevrolet could have a volume driver if it has a moderately priced sporty car in its lineup. It could compete against the Subaru BRZ and the Scion FR-S, the sibling rwd sports cars co-developed by Toyota and Fuji Heavy Industries. Priced in the mid-$20,000s, the Subaru BRZ and the Scion FR-S have been critically acclaimed since their launch in 2012.

Reuss remarked that if GM decides to build a modestly priced, rear-wheel-drive sporty car, it "would not do that design" seen on the Code 130R since it is already dated. He quipped that GM would not likely have the sporty car underpinned by the Alpha rwd platform which the Cadillac ATS sits. He added that GM will likely underpin the sporty car with a platform that is "really scaleable and efficient."

Topics: chevrolet, lineup

If you liked the article, share on:


Login or Create new account to add a comment!


We’re all excited as the year comes to an end especially as there are several things we’ve highly anticipated. Like always, the car industry has something new to offer; that’s...
by - October 28, 2016
Fuel economy is now an everyday term we hear and read in the automotive world. Just recently, some car manufacturers got into serious trouble for claiming false statements with regard...
by - October 28, 2016
More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016