The president of GM North America would want to include in Chevrolet's lineup a modestly priced, rear-wheel-drive sporty car that would target young drivers. Mark Reuss told Automotive News that he would want Chevrolet to have a “nice, light, rear-drive car that's inexpensive.” He said that such a vehicle would be a “huge win” for the carmaker, although it’s not on the “drawing board now.”
GM unveiled a concept of such a vehicle at the 2012 Detroit auto show with the persona of a rear-wheel-drive Chevrolet concept coupe named Code 130R. Very positive reactions towards the concept coupe added fire to Reuss’ desire to include a similar vehicle at the low end of Chevrolet's lineup.
At the time, GM executives estimate the 130R to carry a price of low- to mid-$20,000s. Although Chevrolet has unveiled three new or redesigned performance cars -- the Corvette Stingray, SS sedan and Camaro Z/28 – in the last few months, all of these models are high-priced, low-volume vehicles.
Chevrolet could have a volume driver if it has a moderately priced sporty car in its lineup. It could compete against the Subaru BRZ and the Scion FR-S, the sibling rwd sports cars co-developed by Toyota and Fuji Heavy Industries. Priced in the mid-$20,000s, the Subaru BRZ and the Scion FR-S have been critically acclaimed since their launch in 2012.
Reuss remarked that if GM decides to build a modestly priced, rear-wheel-drive sporty car, it "would not do that design" seen on the Code 130R since it is already dated. He quipped that GM would not likely have the sporty car underpinned by the Alpha rwd platform which the Cadillac ATS sits. He added that GM will likely underpin the sporty car with a platform that is "really scaleable and efficient."