GM not impressed by Ford’s new turbocharged V-6 fullsize pickups

Article by Christian Andrei, on September 9, 2011

General Motors is confident that the performance of the next-generation models of the large GM pickups has improved, enough to match or exceed Ford. GM’s officials don’t believe that Ford’s new turbocharged V-6 fullsize pickups would be able to have much impact on its truck sales.

According to Chris Perry, vice president-global marketing for Chevrolet, the fuel economy ratings of GM’s Silverado and GMC Sierra pickups are competitive with Ford F-150 models that have EcoBoost technology. WardsAuto said that through August, GM sold 252,738 Silverado and 93,438 Sierra pickups.

Meanwhile, Ford sold 340,783 F-150s, says Ward's Auto. Ford trucks with direct-injection EcoBoost engines account for over 40% of the total.

WardsAuto data also show that in the past few years, GM’s V-6 option never has taken more than 10% in a model year. Nonetheless, GM had a bigger share in the fullsize-pickup market through August with 39.2%, while Ford had 37.2%. In a recent conference call, Chevrolet U.S. sales chief Alan Batey said that he doesn’t expect that there would be a “negative impact” on its share.

The Silverado had its best performance in August, beating its record in December 2010. The demand for Ford’s V-6 EcoBoost remains strong, which is a huge risk paying early dividends in a market that is controlled by big-displacement engines and persistent high fuel prices.

GM also thinks that it has found a way to get a competitive advantage. Chevy Silverado is holding share against Ford F-150 with the EcoBoost. Ford sales officials anticipate that the Ecoboost’s take rates would go up, indicated by the dealerships’ overall demand for V-6 engines increasing to 60% of the orders last August.

Topics: gm, ford, pickup truck

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries