GM offering bonuses to dealers hitting sales targets for 2013 Malibu

Article by Anita Panait, on October 30, 2012

General Motors will give cash bonuses to its dealers who managed to achieve or exceed sales targets for the 2013 Chevrolet Malibu, as part of the carmaker’s efforts to boost sales of the recently rolled out sedan. The so-called stair-step program, which also covers the Chevrolet Cruze, started Oct. 2, 2012, and will end Oct. 31, 2012.

Dealers who exceeded the sales target have a chance to earn up to $1,000 per vehicle on a portion of their 2013 Malibu and Cruze sales. GM conducted a similar program for the Cruze and Malibu in September 2012, when it rolled off its high-volume Malibu model. Stair-step programs provide dealers with mounting bonuses if they could achieve factory-set sales targets.

Under the current program, dealers who achieved 150 percent of their GM-set targets for Malibu and Cruze sales can earn $1,000 per vehicle on half of those sales.

Meanwhile, dealers who achieved between 100 and 150 percent of their target can earn smaller cash bonuses. However, the program has some dealers saying that it is unusual for GM to conduct a stair-step program on a freshly redesigned vehicle that is currently being featured in a national marketing campaign.

A Chevrolet dealer in the Southeast remarked to Automotive News that GM might be concerned that the Malibu has not been “getting enough traction on its own." As of Oct. 1, 2012 Chevrolet dealers had a 102-day supply of Malibus and a 51-day supply of Cruzes, according to the Automotive News Data Center. Through September 2012, Chevrolet posted a 4-percent drop in Cruze sales to around 180,600 units. In contrast, sales of Honda Civic grew 40 percent to 234,029.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries