GM offering free maintenance visits to current Pontiac owners

Article by Christian A., on August 26, 2010

In an attempt to prevent Pontiac customers from straying to other brands, General Motors Co. will be providing a free maintenance program. GMls decision to shut down Pontiac will likely discourage many from buying a GM brand in the future and so it went with this different approach to attract Pontiac owners into the existing Buick-GMC US dealerships.

GM is offering four free service checks to current Pontiac owners who bought a new car or a certified vehicle in 1999 or sooner.

Brian Sweeney, general manager of Buick-GMC, said that those participating in the campaign would total to about 1 million and that all Buick-GMC dealerships in the US will be participating in this scheme as well. GM officials think that these actions will maintain relations with the existing customers and improve GM's image.

Sweeney said that the company believes that the best way to keep the relationship with the Buick-GMC dealer was through service. Dealerships are bound to benefit from the campaign.

GM thinks that improving relations with the existing customers is a top priority for any Buick-GMC dealerships that wants to continue the business with the Pontiac brand. [via autonews]

Topics: gm, pontiac

If you liked the article, share on:

Comments

Recommended

The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries