GM officials confirm next-generation GMC Canyon

Article by Christian Andrei, on September 24, 2012

Officials have confirmed that it is developing a next-generation GMC Canyon in a press conference. We know that Chevrolet intended to sell a successor to the Colorado compact pickup in the U.S. but GMC (General Motors’ truck brand) had delayed giving confirmation if there will be a follow-up to its Colorado twin.

In a prepared statement, Tony DiSalle, vice president of Buick/GMC marketing, said that the fuel economy of its full-size trucks continue to improve. He also said that there are customers who like the truck for its functionality but they may not require a full-size pickup. He expressed confidence that many pickup buyers will be satisfied by a new, agile, and efficient mid-size Canyon that it will soon present.

Previous Canyons have not sold well. GMC has sold just 7063 units of the current Canyon pickup so far. For the same period, Chevrolet was able to sell 29,775 Colorados, which basically are the same except for some slight badging and trim details. This trend isn’t a coincidence too. In 2011, a total of 31,026 units were sold while GMC only got to sell 9590 Canyons.

In 2010, Colorado volumes reached 24,642, while Canyon sales totalled just 7992 trucks. One factor is that it’s difficult to distinguish between the current Canyon and Colorado ranges.

Since they were launched in 2004, both variants of the GMT-355 platform appeared identical, except for mildly different grille inserts, wheel designs, and option packages. From 2006 to 2008, Isuzu added to the confusion when it offered a copy of the Canyon/Colorado with its own emblems used instead of the bow-tie or GMC insignias.

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