GM planning to build a new midsize Chevrolet truck for the European market

Article by Christian A., on August 26, 2010

A new midsize Chevrolet truck is included in General Motors Co.'s plans in Thailand. This truck will be exported to Europe and parts of Southeast Asia as part of GM's plans to expand in the two regional pickup markets.

In a phone interview, Martin Apfel, executive director for GM's Southeast Asian operations, revealed that GM has a target to sell at least 100,000 units of the new truck in the first year, with global production of the vehicle to be centered in Thailand and Brazil.

Apfel added that what's logical is to build "where the customer wants it" in order to keep the costs down. He described Thailand and Brazil as the "two centers of gravity" for midsize trucks.

Domestic and overseas demand rose as the global economy recovers. And so, GM, Honda Motor Co. and Nissan Motor Co. are all increasing production in Thailand this year.

In the first five months of the year, auto output in Thailand doubled. For the second time in three months, the country's Finance Ministry raised its 2010 economic growth forecast as exports rose, offsetting the impact of recent political unrest. Apfel said that truck production is part of GM's plans to invest $467 million in Thailand.

He clarified that production will begin as soon as GM's deal to build a truck with Isuzu Motors Ltd. ends. He added that GM's plans to construct a new diesel-engine plant in eastern Rayong province are on course. The facility, which will make engines for the new truck, is in its "last stages" of completion. [via autonews]

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries