GM planning to make more Cadillac SRX crossovers

Article by Christian A., on August 27, 2010

As the demand rises due in part to the franchise reinstatements, General Motors Co. plans to make more Cadillac SRX crossovers, according to Kurt McNeil, Cadillac's US sales chief.

He said in an interview that there are plans to raise production and that this would likely be started in the fourth quarter. This summer, about 500 former wind-down Cadillac franchises will be rejoining the carmaker. 

These franchises are able to do this via reinstatement or arbitration after being prevented from ordering new vehicles for a year.

GM needs to restock their inventories and the rise in demand for US light-vehicles is also expected. McNeil said that all the reinstated dealers are asking for SRXs right away. 

Typically, these dealers aren't able to sell what they're asking for and some dealerships sell out of the crossovers before the arrival of a new batch. McNeil asserted that on an SRX, "there isn't more to get" between monthly allocations.

Last summer, the redesigned 2010 SRX was launched. Since September, inventories were below the ideal 60-day supply, according to the Automotive News Data Center. At the start of June, the SRX had a 57-day supply.

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