GM plans to bring the Chevrolet Aveo in Japan next year

Article by Christian A., on October 13, 2010

In another attempt to appeal to Japanese buyers with its small cars, General Motors Co. intends to sell the Korea-built Chevrolet Aveo in Japan next fall. The latest-generation Aveo, which recently debuted at the Paris Auto Show, has a sportier look that is targeted at younger buyers.

GM is hoping that this subcompact as an entry model would reel in Japanese customers to consider its upmarket models such as the Chevrolet Camaro and Corvette.

Earlier this month, Sumito Ishii, managing director of GM Asia Pacific Japan, said that the Aveo will “appeal to those looking for a sporty image, people in their 20s or 30s who love the Camaro or Corvette but can't afford those models.”

Its release is well-timed as GM will soon lack a small offering in Japan. Suzuki Motor Corp. has been supplying GM with the Chevrolet MW -- a rebadged version of its Solio. However, production of the car ended this year after Suzuki formed a capital alliance with Volkswagen AG.

Ishii believes that Chevrolet MW loyalists may turn to the Aveo as their replacement. This is expected to add traffic in GM showrooms because the MW was sold through Suzuki channels.

He didn’t specify a Japanese sales target for the Aveo but he said it could account for a quarter of GM's volume in Japan. GM expects Japan sales to still be flat this year at around 1,000.

Furthermore, Ishii noted though that strip out brands that the automaker has dropped, such as Hummer and Saab, and sales of the remaining nameplates have gone up. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries