GM preparing its Detroit-Hamtramck site to produce Cadillac ELR

Article by Anita Panait, on October 18, 2012

General Motors is preparing its Detroit-Hamtramck Assembly plant to accommodate the production of the much-awaited Cadillac ELR, a luxury coupe featuring extended-range electric technology, according to General Motors North America President Mark Reuss. The inclusion of the ELR to the assembly plant represents a $35 million investment and hikes the total product investment to $561 million since December 2009.

The Cadillac ELR will the first two-door car produced at Detroit-Hamtramck since the 1999 Cadillac Eldorado. UAW Vice President Joe Ashton, who directs the union\'s GM Department, remarked that the investment underscores the carmaker’s confidence that the highly skilled members of UAW Local 22 can successfully build one of the most technologically advanced vehicles in the world.

Ashton added that the hard work and dedication of its members demonstrates that they can competitively manufacture products for the future in Detroit. The ELR was born from the Cadillac Converj concept vehicle that was unveiled at the 2009 North American International Auto Show. The ELR will bear the design of the Converj and will feature an electric propulsion system consists of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator.

The ELR will use electricity as its primary power source without using gasoline as fuel. However, as the battery’s power goes low, the ELR will be automatically powered by a gasoline-powered electric generator. The ELR’s lithium-ion battery will be produced at GM’s Brownstown Battery Assembly plant in Brownstown, Mich.

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