General Motors' efforts poured towards its Eco Initiative project seem to be paying off judging by the comments of users of its online forum at GMblogs. Members are applauding GM's plans for better, more fuel-efficient vehicles.
GM designers, in a recent discussion, explained how difficult it is to meet customer expectations when it comes to eco-friendliness because different customers have varying ideas of what eco-friendly means.
GM explains that one of the most fundamental definitions refers to the concept of weight reduction. Unnecessary features are stripped off, leaving only the Bare Necessities.
The company applies this concept to its vehicles including trucks and smaller cars. Some blog members suggested a diesel motor and better aerodynamics for Bare Necessities Trucks.
These suggestions were not unheeded since GM's designers and engineers have ended up using some of these ideas into the final product. Lighter construction materials are used and non-critical features are eliminated. Only the minimum of parts and sustainable materials are utilized.
GM faces quite a challenge since what one man considers excessive may be another man's critical feature. As part of the restructuring of GM, it is now looking to include customers as much as possible in model planning.