GM renames 2012 Chevrolet Aveo to Sonic to mark ‘new beginning’

Article by Christian Andrei, on December 10, 2010

The Chevrolet Aveo received a name change for its 2012 model year, with the small car being re-named as the “Sonic” for the North American and Mexican markets. According to Chevrolet US’ VP for marketing, Chris Perry, the name change represents the changes in the design of the Aveo’s 2012 model.

Perry also said that the 2012 Sonic marks a new start for the company in the small car segment. With the new name, he said that the company hoped to bring to the public’s awareness the energetic and fun nature of driving the car. The small car will carry the Sonic name in Canada, Mexico and the United States.

Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area. The Aveo name remained unchanged in the other global markets that the car was shipped to.

The total number of foreign markets that the car was shipped to exceeded 50 countries. The brand “Chevrolet” is a global household name. The company has an excellent track record, selling more than 3.5 million vehicles to 130 markets around the world.

Part of this impressive sales record is the company’s fleet of high performance vehicles, which included the Corvette and the Camaro that gained fame as the vehicle form of the Transformer Bumblebee in Michael Bay’s films. All of the vehicles in Chevrolet’s fleet feature various innovative designs in both the interior and exterior aspects, as well as in fuel efficiency.

Chevrolet is also behind the development of the Cruze Eco and Volt models, the former of which has an unparalleled fuel efficient design that enabled the Cruze Eco to extend a single gallon to 42 miles.

With the Volt, Chevrolet succeeded in creating a vehicle that has a long electric driving range of 35 miles supplemented by 344 miles via the backup gasoline engine. Chevolet also puts passenger and driver safety in mind with a slew of technologies including Stolen Vehicle Slowdown and Automatic Crash Response.

Press Release

ALL-NEW NAME FOR ALL-NEW U.S. BUILT SMALL CAR: CHEVROLET SONIC

Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.

“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name,” said Chris Perry, vice president, Chevrolet U.S. Marketing. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”

The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.

The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.

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