GM replaces Daewoo name with Chevrolet in South Korea

Article by Christian Andrei, on April 18, 2011

In South Korea, the Daewoo name is being replaced with the Chevrolet brand as part of General Motors’ strategy in expanding overseas. This year, GM's Korea unit (which was known previously as GM Daewoo Auto & Technology Co.) changed its name to GM Korea Co.

On March 1, showrooms in South Korea started filling up with cars that bear the Chevy badge. Ankush Arora, vice president of sales for GM Korea, said that sales have surged since the name change. In January and February 2011, sales averaged at 8,000 units a month for the Daewoo brand. In March 2011, Chevrolet sales were expected to reach 12,000 units.

Currently, GM trails behind Hyundai and Kia. However, GM is aiming to achieve a double-digit market share in 2011, compared with 8.1% in 2010. GM’s decision to debut Chevrolet in Korea is part of efforts to position it as its global mass market brand.

At the recent Seoul motor show, GM Korea CEO Mike Arcamone said that this has never happened before in the company’s history. GM has a daunting task ahead of it. It has to make the public aware of its new brand.

It would also have to renovate retail outlets and retrain a nationwide sales force in new product, customer service and aftersales. GM offers the Cadillac in Korea and the Buick LaCrosse as a stand-alone Alpheon subbrand.

However, Chevrolet is the core, whose lineup will be strengthened with eight new models or versions. So far in 2011, Korea has gotten or is about to receive the Camaro sports car; Orlando small minivan; the redesigned Aveo small car (which will come as a hatchback and notchback); the Captiva SUV; a Cruze hatchback; and the Corvette. Korea will also soon get a new Chevy sedan (so far unnamed) that will sell globally, including in the U.S.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries