GM announced today a 23-percent increase from a year ago from its four brands: Cadillac, Chevrolet, Buick and GMC. According to the manufacturer, its dealers in the United States reported 178,896 total sales in January and said that the gain was driven by solid retail sales, which showed a 36 percent increase.
Moreover, the retails sales of GM’s cars, trucks and crossovers rose 34 percent or more during the month, up 39 percent, 34 percent and 35 percent, respectively.
Apparently the sales improved due to the new models introduced by GM such as Chevrolet Equinox, Silverado HD, Cruze and Volt; Buick LaCrosse and Regal; GMC Sierra HD and Terrain; and Cadillac SRX, CTS Wagon and CTS Coupe.
GM disclosed that total sales for its lineup of industry-leading fuel-efficient crossovers were 31% better compared to the results in January 2010. Leading the charge was the GMC Terrain with a 48% increase, Chevrolet Equinox, whose sales increased 35%, and Cadillac SRX, with a 31% increase.
January retail sales for the Buick Enclave also improved with an increase of 37%. The same was true for the Chevrolet Traverse which improved 15%, and the GMC Acadia which was up by 24%. According to Johnson, the brand’s mid-sized crossovers, GMC Acadia, Chevrolet Traverse, and Buick Enclave, are still on a good run as they continue to appeal to customers with their fuel efficiency, utility, and style. Compared to the previous year, total sales for January 2011 of the brand’s full-size pickup trucks also went up at 37%.
These include the Avalanche, GMC Sierra, and Chevrolet Silverado. GM’s full-size utilities like the Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe, GMC Yukon and the Yukon XL, also experienced increase in sales of 18%. Combined retail sales meanwhile were reported to have a 31% increase. Total sales of the Chevrolet HHR went up, and even those of the Chevrolet Express cargo and passenger vans grew too, due to businesses shifting to GM in January.
Sales for the HHR were up 35% while the Express increased by as much as 91%. For the U.S. market, the month-end dealer inventory for January 2011 was estimated at 510,000 units. While this is lower by 1,000 units compared to December 2010, it was higher by around 124,000 units when compared to January 2010. For Chevrolet, a total of 125,389 vehicles were delivered in January which represents an increase of 19% compared to the previous year.
Retail sales for the month were up 33% mainly due to improving sales coming from the Cruze. In fact, sales for the Cruze were 129% better compared to the compact car that it had replaced. Retail sales for the Silverado meanwhile were up 35% while for Equinox it was up 46%.
The Buick on the other hand tallied total sales to be 13,269 vehicles. This marked a 32% increase when compared to the figures for the prior year. Part of this include the year-on-year increase of 44% on total sales led by Regal with 2,290 units and the Enclave whose retail sales compared to the previous year was up by 37%.
This is the 16th consecutive month that the brand reported positive year-over-year sales. Finally there is GMC, which disclosed total sales of 27,658 vehicles, which represent a 30% increase versus the same month in the previous year, also marking the 16th consecutive month of having year-over-year sales increases.
Unlike the previous year, retail sales improved by 36% for this year driven by increases in the Acadia of 34%, Sierra of 24%, and Yukon at 32%. Cadillac meanwhile revealed that for January 2011, total sales were 12,580, higher by 49% versus the results in January 2010, with retail sales increasing by as much as 55%.
For the Cadillac, this was the 12th consecutive month of having year-on-year total sales, as well as retail sales. Sales for the SRX also went up at 43% while CTS reported sales went as high as 114%, mainly due to the high demand for the newest CTS Coupe and CTS Sedan.
Even the Escalade family saw an increase with retail sale at 18% unlike those of a year ago. For the month, fleet sales for four of GM’s brands experienced a 7% drop compared to last year, with 39,797 units delivered for this month. For the same period, sales to rental fleets were down by 11%. Sales to commercial customers however increased 7% for the month and mark the tenth consecutive month of having commercial fleet sales gains. The fleet in fact accounts for an estimated 22% of GM total sales for the month.