GM sales increase 7% in November thanks to its pickups and SUVs

Article by Christian Andrei, on December 2, 2011

General Motors Co. sold 180,402 vehicles in November 2011, about 7% higher than in November 2010. Its retail deliveries have increased by 15% compared to the same month the previous year. It made up 77% of GM sales. Meanwhile, the fleet deliveries have fallen by 14%. Don Johnson, vice president, U.S. Sales Operations, said that the company has witnessed a “broad spectrum of customers” go back to the market.

He said that “a very solid increase” was noted in truck sales as expected; however, there was an “even stronger” momentum behind its most fuel-efficient vehicles. For the month of November, a 54% increase was recorded in the combined sales of GM small and compact cars, led by the new Chevrolet Sonic and constantly strong-selling Chevrolet Cruze than the previous year.

A 1% increase was seen in GM’s total passenger car sales while its crossover sales fell 9% and sales of trucks, including full-size pickups, vans and SUVs, rose by 25%. Last month, GM also saw a 34% climb in Chevrolet Silverado sales and a 22% increase in GMC Sierra sales.

Double-digit sales surges were also seen for the Chevrolet Cruze, Camaro, Avalanche, Colorado, Suburban, Tahoe and Express van, the GMC Yukon and Yukon XL, and the Cadillac SRX.

Chevy Cruze has a daring front that is dominated by the two layer grille that sports the signature Bowtie insignia. It has a steeply sloped windshield that is connected by a curved roofline to the rear pillars, giving the Cruze a coupe-like look.

The sporty look is also apparent when you look at the headlamp housings that extend around the corners and move upward to the hood. It also has a short rear dash that is typical of sports cars. The wheels are pushed further into the corners, and the rear and front overhangs have been shortened. All of these further highlight the Cruze’s sporty look that is made even more pronounced by the car’s wide stance.

Cruze is in fact longer and wider than most cars in its segment. Tight and tautly drawn bodywork gives it a solid look and the minimal use of exterior design elements adds to the high-end feel. When you look at the Chevy Cruze, you see deliberate precision.

You can also find the same characteristic in the car’s build quality. The body was assembled at the Lordstown facility, which was furnished with the latest welding and framing equipment to come up with the solid body. The sturdy structure is built using a process that eliminates production variance and makes use of gap tolerances of less than 3 millimeters for spaces between the exterior panels. What you see is a great looking vehicle when you buy it and one that still feels sturdy and solid some years down the line.

Improved interior

The daring design cues that you see on the Chevrolet Cruze as well as the meticulous details are also found inside the car. You have a dual cockpit that is inspired by the Corvette. Everything inside is made with top quality materials, including soft-touch elements, low sheen trims, and grained elements, all of which are not common in this market segment.

Topics: gm, sales, united states

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