GM sales up 11 percent in June 2011

Article by Christian Andrei, on July 2, 2011

The June 2011 sales of General Motors increased by 11%, attributed partly to the recovering demand for full-sized pickups. For the month of May, sales of the Chevrolet Silverado and GMC Sierra pickups had dropped.

Sales were flat in April but it rose by 15% in June. Meanwhile, car sales increased by 28%. According to Don Johnson, GM's vice president of U.S. sales, pickup sales had rebounded while gasoline prices gradually decreased throughout the month.

In a conference call last Thursday, Johnson said that as anxieties over the fuel-price hikes had dissipated, consumers who really need a pickup have returned to the market. He said that pickup sales are expected to get a boost in the second half of 2011 unless gasoline prices go up drastically.

Traditionally, second-half sales are better than the first half. Nevertheless, Johnson confirmed that GM plans to reduce its pickup production by shutting down plants this month, after inventory had increased amid gasoline-price increases in the spring.

He estimates that pickup inventory would be slightly higher at 122 days' supply than what the company would have preferred. He said that GM has a target range of 100 to 110 days.

But even as gasoline prices fall, fuel efficiency remained to be favored by consumers. In June, Chevrolet sold 24,896 Cruze compacts. It marks the third consecutive month that it sold more than 20,000 units.

For the passenger cars segment, GM reported a 28 percent year-on-year increase for June. Retail sales increased 33 percent for the month due mainly to the strong Cruze sales. Compared to its predecessor, the Chevrolet Cobalt, the Cruze racked up 153 percent more sales. Digging deeper, the Cruze’s strong showing was due in part to sales of the Cruze Eco. The fuel-efficient car that goes for 42 miles per gallon is popular, contributing 17 percent to the Cruze’s sales results for the month.

Meanwhile, the Buick Regal brought in new customers with 3,497 in retail sales. Out of this number, around 30 percent were for the turbo variety. Also rising are the retail sales figures for the Cadillac CTS, which improved by 16 percent, thanks to the continued strong clamor for the CTS Coupe.

Year-to-date sales through June show a 43 percent increase for passenger car sales.

Crossovers

Crossovers were a bit of a disappointment, though. Total sales for crossovers slumped 2 percent in June, owing mainly to the planned reduction in fleet sales. However, retail sales increased by 24 percent compared to the same month of the previous year. Equinox increased retail sales results by 79 percent, while Terrain slowed similar positive results with a 75 percent rise in retail sales.

The crossovers segment enjoyed 26 percent more sales for the first half of the year.

Pickups

Silverado, Avalanche, and Sierra improved five percent even as retail sales dropped slightly by two percent compared to year ago figures. Meanwhile, total sales of Chevrolet Silverado HD increased 23 percent year on year.

There’s more good news from the GMC Sierra HD sales figures, which increased by 39 percent. Additionally, the company sold more Sierras and Silverados in June than any other month.

Looking at the retail sales since the start of the year, GM’s full-sized pickups scored 12 percent more units sold. Total units moved reached 259,101, again a 12-percent rise compared to the same six-month period the year before.

Dealer inventory taken at the end of June 2011 showed that there were 605,000 units left at United States dealers, 21,000 units more compared to the previous month and 168,000 units higher than the previous year.

Press Release

GM June U.S. Sales Improve 11 Percent on Strong Retail Demand for Fuel-Efficient Vehicles

General Motors dealers in the United States reported 215,358 total sales in June, an 11-percent gain compared to June 2010. The gain was the result of continued solid retail demand for the company’s wide selection of fuel-efficient vehicles. Retail sales for GM’s brands rose 16 percent for the month, compared to a year ago, and were 4 percent higher than May.

For the month, Chevrolet Cruze had retail sales 153 percent higher than the Chevrolet Cobalt it replaced, and total sales above 20,000 for the third straight month. The 32 MPG highway-rated GMC Terrain and Chevrolet Equinox compact crossovers saw a combined retail sales increase of 78 percent during the month. Passenger car and crossover retail sales also rose substantially, up 33 percent and 24 percent, respectively.

Total sales for GM’s full-size pickups – Chevrolet Silverado and Avalanche, and GMC Sierra, rose 15 percent compared to May, while retail sales increased 20 percent from last month.

"With continued strong consumer demand for GM’s fuel-efficient vehicles, June was another solid month for us," said Don Johnson, vice president, U.S. Sales Operations. “The month caps a successful first half of 2011 for us in the U.S. market – our sales are up and we’ve gained share profitably.”

In the first half of 2011, GM dealers in the United States have reported 1,261,633 vehicles sold – a 192,056 unit increase over the first half of 2010 – leading to total and retail market share gains.

Compared to last year, June fleet sales decreased 1 percent due to a planned decline in sales to rental accounts. Sales to commercial accounts rose 31 percent – the 15th consecutive month of commercial sales gains. Fleet deliveries accounted for 27 percent of GM’s total sales for the month.

Passenger Cars

Total sales of GM passenger cars increased 28 percent during June, compared to a year ago. Retail sales for cars rose 33 percent for the month on the continuing strength of the Cruze, which was up 153 percent compared to the Chevrolet Cobalt it replaced. The Cruze Eco, which delivers an estimated 42 miles-per-gallon highway, accounted for 17 percent of the model’s sales during the month.

The all-new Buick Regal continued to appeal to new consumers, recording 3,497 retail sales. For the month, approximately 30 percent of Regal sales were turbo models. Cadillac CTS retail sales rose 16 percent, spurred by continued strong demand for the all-new CTS Coupe.

Year-to-date through June, retail sales for GM’s passenger cars rose 43 percent.

Crossovers

Total crossover sales declined 2 percent, due to a planned reduction in sales to fleets, while retail sales were up 24 percent compared to last June. Retail sales of Equinox and Terrain were up 79 percent and 75 percent respectively.

For the first half of 2011, retail sales of GM’s crossovers were up 26 percent.

Pickups

Total combined sales of Silverado and Avalanche, and Sierra increased 5 percent, with retail sales down 2 percent versus a year ago. Total sales of Chevrolet Silverado HD rose 23 percent year-over-year, while GMC Sierra HD sales improved 39 percent. Total sales for both the Silverado and Sierra were the best of any month in 2011.

For the year to date, retail sales for GM’s full-size pickups are up 12 percent, while total sales of 259,101 units represent a 12-percent increase compared to the first six months of 2010.

Month-end dealer inventory in the United States stood at about 605,000 units, up about 21,000 units compared to May and about 168,000 units higher than June 2010.

Topics: gm, sales, united states

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