GM set to start selling Chevrolet Aveo in Japan

Article by Christian Andrei, on March 3, 2011

General Motors Co. predicts that its sales in Japan will be boosted with the arrival of the Chevrolet Aveo, its first small-car entry in half a decade in the country. GM set an annual sales target of just a couple hundred units for the model.

However, its goal is to position the Aveo as a feeder model to attract young Japanese customers and to keep them coming back for more upmarket models, according to Sumito Ishii, managing director of GM Asia Pacific Japan.

The dealerships in Japan will receive the Aveo, which will be badged as the Sonic in the U.S., in the second-half of 2011. The Aveo's volume may be small but it is still expected to make an impact in this market where GM sells fewer than 2,000 vehicles a year.

The arrival of the Aveo marks the shift of GM’s focus from a niche collection of Cadillacs, Camaros and Corvettes, which comprise the core of its 40 Japan dealerships. However, GM doesn’t plan on making the Aveo go up against the Toyota Yaris or Honda Fit.

GM will offer only top-trim Aveo packages that have higher sticker prices. Spokesman George Hansen said that for a Japanese customer to buy a non-Japanese product, there has to be a premium. And in this case, Hansen believes that this customer will make the change for a model that’s cool and is a standout. [via autonews - sub. required]

Topics: gm, chevrolet

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016