GM supply fails to meet demand for four-cylinder Equinox and Terrain models

Article by Anita Panait, on March 13, 2012

Due to increasing popularity of the Chevrolet Equinox and GMC Terrain crossovers with four-cylinder engines, General Motors is having problems keeping up the supplies with the high demand. For two months, GM has been forced to restrict dealer orders for 2.4-liter four-cylinder vehicles, which account for a majority of Equinox and Terrain sales.

The restriction has prompted several dealers to order more 3.0-liter V-6 models than they would have preferred amid the surging fuel prices. Jim Cain, GM spokesman, confirmed that the company has placed "temporary order limits" on four-banger versions of the Equinox and Terrain.

"It's a function of a strong industry, a hot vehicle and very robust demand for the four-cylinder model," Cain said, adding that the company is working with its suppliers to increase deliveries of key components to meet demand. GM already informed its dealers that the shortage is temporary, although it did not specify when it expects the problem to be solved.

Cain revealed that GM is having a Tier 2 supplier problem related to certain parts that are fitted into the four-cylinder versions, ensuring that the trouble was not availability of the engines. Because of the supply problem, four-cylinder models only accounted for 79% of Equinox and Terrain sales in February, down from 87 percent during all of 2011. The supply problem also made dealers complain about receiving fuel-eating V6 models instead of the four-cylinder versions, since V-6 models are getting tougher to move due to rising gasoline prices.

According to the U.S. Energy Information Administration, the average gasoline price last week was $3.79 a gallon, up 20 cents from two weeks earlier. Eduart Lela, general sales manager at Herb Chambers Chevrolet Cadillac in Danvers, Mass., said that he “cringes” when he has to order V6 versions of the Equinox and Terrain, adding that he would have preferred all four-cylinders.

Chevrolet Equinox boasts a design that incorporates the brand’s signature global face features: a two-tier grille plus a prominent gold Bowtie insignia. It also has a distinctive premium roofline, strong fender shapes, dual round taillamps, and wraparound headlamps as additional elements that help define the car as a true Chevrolet product.

Moreover, its design also showcases a multi-dimensional hood, a wraparound rear side glass, as well as a wheels-pushed-to-the-corners stance. It also delivers improved aerodynamic performance with the help of several meticulously designed exterior features, such as a windshield base that is moved forward by around three inches for a sleeker profile.

Meanwhile, the Equinox's rocker panels have been integrated into its doors to make it easier for you to get inside and outside of the car. The area over which passengers must step has been narrowed, thus protecting pant legs that can brush against the dirty rockers. Moreover, the use of chrome trim as well as the flush-fitting "exposed-edge" rear glass and windshield reinforces the car’s build quality as well as reduces wind noise.

In terms of its dimensions, the Chevrolet Equinox has a 112.5-inch wheelbase, which is the same as that of its predecessor model, but it is about an inch shorter in length as well as an inch wider. Moreover, its front track is wider, enhancing ride and handling.

The Chevy Equinox showcases attention to detail in its interior. It has several storage spaces, including an oversized glove box, an enclosed storage bin located in the instrument panel right above the center stack, and a closed storage space under the car’s center armrest, which is large enough to accommodate a laptop.

Additionally, the car has a "floating" center stack that houses multiple convenience and ergonomic comfort controls. It also has contemporary, ice-blue ambient lighting within and surrounding its center stack, encircling its center-console cup holders, and going within door pull cups to accentuate the cabin. Also, its front and rear seats, including cloth as well as uplevel, perforated leather trimmings, have been developed to deliver best-in-class comfort.

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