GM taps ex-PR chief Steve Harris as consultant to the current recall crisis

Article by Christian A., on May 11, 2014

General Motors Co. has tapped its former public relations head Steve Harris as a consultant “to help guide [its] response” to the current recall crisis involving 2.59 million cars with faulty ignition switches. GM spokesman Greg Martin said in a statement that Harris’ deep background with GM and his proven experience will be of great help to the carmaker “during this period.”

Harris will become a part of a team brought in by GM chief executive Mary Barra tasked to make better responses to the recall crisis. The carmaker has already tapped Jeff Eller, a crisis-communications expert; and Kenneth Feinberg, who was credited for determining compensation for 9/11 survivors.

Feinberg is now working on what GM should do for victims of the crashes, which has so far included 13 deaths. Jenner & Block LLC Chairman Anton Valukas is in charge of an internal investigation who knew what, and when, about the ignition flaws.

Harris was GM’s vice president of global communications from 1999 until 2003, when he retired for the first time, according to his biography on McGinn & Co. He held the job once again from 2006 to 2009, after the GM’s bankruptcy reorganization.

Prior to GM, Harris was with DaimlerChrysler AG, responsible for Chrysler Corp.'s image rebuilding in the 1990s under executives like Lee Iacocca and Bob Lutz. Harris, however, spent the first 13 years of his automotive career at GM.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries