GM taps Paul Edwards as VP of US marketing for Chevrolet

Article by Anita Panait, on January 9, 2014

General Motors has appointed Paul Edwards as vice president of United States marketing for Chevrolet, replacing Chris Perry, who resigned in December 2013. Edwards will report to Chevrolet's global marketing chief, Tim Mahoney. Edwards has been executive director of GM's global marketing since 2010, in charge of global media operations.

"Paul's broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the US," Mahoney said in a statement. Chevrolet logged a 5-percent surge in US sales in 2013 to 1.95 million units, but saw its market share drop to 12.5 percent. Edwards’ appointment is part of GM’s move to restructuring Chevrolet's leadership team.

Mahoney joined Chevrolet in April and reports to Alan Batey who was appointed in June as the brand's top executive as the senior vice president of global Chevrolet. Starting next week, Batey will also become president of GM North America.

Edwards started his GM career in 1992 at Cadillac, holding a number of sales and marketing positions in over a decade. He was a Chevrolet advertising manager in 2003, and a year after became in charge of GM's media planning, buying and research. In 2007, he moved back to Chevrolet as director of advertising and sales promotion.

Topics: gm, chevrolet, marketing

If you liked the article, share on:

Comments

Recommended

Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
There is no denying that the performance versions of the Jaguar F-Type and the Land Rover Range Rover are definitely hot – both in terms of looks and road dynamics....
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries