GM thinking at the Cadillac Converj production… again!

Article by Christian A., on August 27, 2010

Things are looking up for the Cadillac Converj once again. Last spring, the Converj Concept was vetoed due to internal opposition from executives and the U.S. government.

Former GM North America President Troy Clark and Former Cadillac-Hummer-Saab chief Mark McNabb were both opposed to the idea of an electric car for Cadillac. 

With the government aiming to minimize its role in GM, along with the departures of Clark and McNabb, it seems that plans for a Cadillac Converj production car are being contemplated.

BusinessWeek reports that Bob Lutz and several others inside the company are pushing for it citing that the Converj would help Cadillac's image as a technology leader.

It can be recalled that the Cadillac Converj concept made a huge impression in last year's North American International Auto Show with its sleek design and shocking sensibility.

With the Converj, GM could feasibly spread the development cost of the Voltec powertrain across two brands and achieve higher profit margins by placing the technology in a svelte coupe with a Caddy badge. 

If the car does get an approval for production, the earliest that it would hit our market would be 2014. Incidentally, the 2011 Chevrolet Volt will be launched late next year.

It is believed that if the launch is successful and the Volt can prove the Detroit automaker's extended-range electric system is viable, it may just convince the remaining executive opposition that the Converj is worthy of development and production.

Topics: gm, cadillac, production

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries