GM thinking at the Cadillac Converj production… again!

Article by Christian Andrei, on August 27, 2010

Things are looking up for the Cadillac Converj once again. Last spring, the Converj Concept was vetoed due to internal opposition from executives and the U.S. government.

Former GM North America President Troy Clark and Former Cadillac-Hummer-Saab chief Mark McNabb were both opposed to the idea of an electric car for Cadillac. 

With the government aiming to minimize its role in GM, along with the departures of Clark and McNabb, it seems that plans for a Cadillac Converj production car are being contemplated.

BusinessWeek reports that Bob Lutz and several others inside the company are pushing for it citing that the Converj would help Cadillac's image as a technology leader.

It can be recalled that the Cadillac Converj concept made a huge impression in last year's North American International Auto Show with its sleek design and shocking sensibility.

With the Converj, GM could feasibly spread the development cost of the Voltec powertrain across two brands and achieve higher profit margins by placing the technology in a svelte coupe with a Caddy badge. 

If the car does get an approval for production, the earliest that it would hit our market would be 2014. Incidentally, the 2011 Chevrolet Volt will be launched late next year.

It is believed that if the launch is successful and the Volt can prove the Detroit automaker's extended-range electric system is viable, it may just convince the remaining executive opposition that the Converj is worthy of development and production.

Topics: gm, cadillac, production

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