General Motors will add a third shift at its Wentzville assembly site in Missouri as it recently commenced production of the redesigned 2015 Chevrolet Colorado and GMC Canyon. GM intends to launch the third shift early 2015. The third shift will result to the creation of 750 new jobs, which means that the site will soon have 3,350 UAW and salaried workers.
GM has invested $513 million on the Wentzville assembly site in the past three years, including the addition of a third stamping press. The carmaker is expected start rolling out the Colorado and Canyon later this month or in early October and has plans to build between 100,000 and 130,000 of the pickups next year, a person privy with the matter.
IHS Automotive, AutoPacific and LMC Automotive expects GM to post combined US sales of the Colorado and Canyon of between 73,000 and 91,400 units in 2015.
According to GM, dealers had ordered a combined 42,000 midsize trucks ahead of the impending launch – many times more than its expectations. Executives see this as a positive sign of future demand for the Colorado and Canyon.