General Motors announced that it will introduce its next-generation Chevrolet Silverado and GMC Sierra full-sized pickups at a media event scheduled on Dec. 13, 2012, at Michigan Motion Picture Studios in suburban Detroit. The introduction of the redesigned full-sized pickups comes a month before the 2013 Detroit auto show, when the carmaker intends to unveil the next-generation Chevrolet Silverado and GMC Sierra to the public.
GM’s launch schedule will allow the carmaker to make a loud bang without competing with the introduction of the next-generation Chevrolet Corvette. GM is planning to unveil the next-generation Chevrolet Corvette on Jan. 13, 2012, an evening before the start of the Detroit auto show's media days.
GM has released a teaser photo of the projector-beam headlamps on the redesigned Silverado. Spy images of the Silverado released by GM and others show the pickup having a beefier, taller front end and more chrome. In a statement, GM said the bold exterior design of the new Silverado reflects the enhanced capabilities of the truck.
Meanwhile, a spokesman for GMC confirmed the introduction of the redesigned Sierra on Dec. 13, 2012. The company, however, would not give details on the rollout date for the redesigned trucks, saying only that it will commence production of the Silverado in 2013. Both the Chevrolet Silverado and GMC Sierra are expected to go on sale by summer 2013. GM has seen its share of the full-sized pickup dwindle as its competitors have rolled out fresher offerings.
The current Silverado and Sierra were introduced in the fall of 2006 as 2007 models, making them as the oldest full-sized pickups in the segment.
On the other hand, Ford Motor Co. introduced the current version of its F-150 for the 2009 model year and refurbished the engine lineup for 2011, when it added two V-8 engines and its turbocharged V-6 EcoBoost powertrain. Chrysler Group, meanwhile, is rolling out this month a re-engineered Ram pickup that features stop-start technology and other innovations that allows the vehicle to return 25 mpg in highway driving.