GM to launch a big incentive program on each of its four surviving U.S. brands

Article by Christian Andrei, on August 26, 2010

To sell down its remaining 2009 inventory, General Motors Co. is launching an incentive program for each of its four brands that begin November 18. Chevrolet has the "Red Tag Sale," Buick-GMC will go with the "Holiday Event" and Cadillac will have the "Seasons Best" sale.

At a press event, Susan Docherty, GM's vice president of U.S. sales, said that there will be a "little bit of carryover of that" into the first quarter of 2010, but the objective is to keep GM's inventory somewhere between 425,000 to 450,000 units.

Docherty said that she expects GM will clear out the 2009 model year inventory by January. She also says that the Pontiac and Saturn brands will likely be completely winded down by the end of the first quarter, much earlier than expected. Currently, GM has only about 10,000 Pontiac vehicles and 8,000 Saturns remaining.

GM is able to hold its US market share at 19.5 percent. For the month of October, GM sales rose 5 percent compared with October 2008.

GM's retail sales went up 15 percent in October, and fleet sales fell by 27 percent compared to a year earlier. Docherty asserted though that she prefers "very slow, incremental movement up" in market share than the peaks and valleys GM experienced in 2008 and in the first half of 2009. [via autonews]

If you liked the article, share on:


Login or Create new account to add a comment!


Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016