GM to launch a big incentive program on each of its four surviving U.S. brands

Article by Christian A., on August 26, 2010

To sell down its remaining 2009 inventory, General Motors Co. is launching an incentive program for each of its four brands that begin November 18. Chevrolet has the "Red Tag Sale," Buick-GMC will go with the "Holiday Event" and Cadillac will have the "Seasons Best" sale.

At a press event, Susan Docherty, GM's vice president of U.S. sales, said that there will be a "little bit of carryover of that" into the first quarter of 2010, but the objective is to keep GM's inventory somewhere between 425,000 to 450,000 units.

Docherty said that she expects GM will clear out the 2009 model year inventory by January. She also says that the Pontiac and Saturn brands will likely be completely winded down by the end of the first quarter, much earlier than expected. Currently, GM has only about 10,000 Pontiac vehicles and 8,000 Saturns remaining.

GM is able to hold its US market share at 19.5 percent. For the month of October, GM sales rose 5 percent compared with October 2008.

GM's retail sales went up 15 percent in October, and fleet sales fell by 27 percent compared to a year earlier. Docherty asserted though that she prefers "very slow, incremental movement up" in market share than the peaks and valleys GM experienced in 2008 and in the first half of 2009. [via autonews]

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries