GM to launch a big incentive program on each of its four surviving U.S. brands

Article by Christian A., on August 26, 2010

To sell down its remaining 2009 inventory, General Motors Co. is launching an incentive program for each of its four brands that begin November 18. Chevrolet has the "Red Tag Sale," Buick-GMC will go with the "Holiday Event" and Cadillac will have the "Seasons Best" sale.

At a press event, Susan Docherty, GM's vice president of U.S. sales, said that there will be a "little bit of carryover of that" into the first quarter of 2010, but the objective is to keep GM's inventory somewhere between 425,000 to 450,000 units.

Docherty said that she expects GM will clear out the 2009 model year inventory by January. She also says that the Pontiac and Saturn brands will likely be completely winded down by the end of the first quarter, much earlier than expected. Currently, GM has only about 10,000 Pontiac vehicles and 8,000 Saturns remaining.

GM is able to hold its US market share at 19.5 percent. For the month of October, GM sales rose 5 percent compared with October 2008.

GM's retail sales went up 15 percent in October, and fleet sales fell by 27 percent compared to a year earlier. Docherty asserted though that she prefers "very slow, incremental movement up" in market share than the peaks and valleys GM experienced in 2008 and in the first half of 2009. [via autonews]

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries