GM to name Brian Sweeney as Chevy US sales boss

Article by Anita Panait, on February 3, 2014

General Motors is planning to appoint Brian Sweeney as chief of sales in the United States for Chevrolet as soon as next week as part of an ongoing management shuffle, two people privy with the matter told Bloomberg.  Sweeney will be replacing Don Johnson who is planning to retire, said the sources. Johnson was named US sales chief for Chevrolet in 2012.

Sweeney has been leading US sales of the Buick and GMC brand since March 2010. GM is currently working on to make its product lineup one of the freshest in the auto industry from among the oldest. GM introduced 18 new or refreshed vehicles in the United States in 2013 -- including 13 Chevrolets -- and is planning to launch 15 vehicles this year.

Chevrolet brought home the North American Car and Truck of the Year awards at the 2014 Detroit auto show with its Corvette sports car and Silverado pickup.

The management changes at GM commenced following Mary Barra’s ascension as its new chief executive on Jan. 15. Alan Batey was named president of GM's North America operations while still leading Chevrolet’s global operations. GM also named Steve Hill as its top sales executive in the US as vice president of US sales.

Hill had been vice president of customer care and aftersales for North America. In 2013, Chevrolet posted a 5.2-percent rise in sales in the US to 1.9 million units while Buick logged a 14-percent surge in sales in the US to 205,509. GMC, meanwhile, recorded an 8.9-percent leap in US sales to 450,901. Overall, GM logged a 7.3-percent rise in sales in the US to 2.79 million units, slightly slower than the industry’s 7.6 percent growth in 2013.

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