GM to offer a three-month Sirius XM subscription on pre-owned vehicles

Article by Christian Andrei, on June 20, 2011

Customers who buy a pre-owned vehicle will automatically get a three-month subscription by satellite radio operator Sirius XM Radio Inc. at over 1,000 participating General Motors dealerships throughout the U.S.

The offer applies to all vehicles regardless of the manufacturer. In a statement, Joe Verbrugge, a senior vice president at Sirius XM, said that it’s the first time that participating GM dealers could provide a three-month subscription to Sirius XM for their pre-owned vehicle customers regardless of its brand.

According to Sirius XM, GM dealers will offer the three-month subscription of Sirius XM to those who bought pre-owned Cadillac, Chevrolet, Buick and GMC vehicles that were factory-equipped with satellite radio until the end of this year.

In early 2011, Sirius XM CEO Mel Karmazin said that since 2009 when it was on the brink of bankruptcy, the company has been on the road to recovery. Sirius XM had 20.6 million total subscribers as of March 31, a 9% increase compared to the same period a year ago. In the first quarter of 2011, Sirius recorded 373,064 new subscribers, higher by 118% compared to the first quarter of 2010.

General Motors said that customers who purchase Certified Pre-Owned equipped with SiriusXM will be offered a 3-month subscription to Sirius XM Radio. Vehicle models include, to name a few, the Buick, Cadillac, GMC, and Chevrolet. Sirius XM, a satellite radio company based in the U.S., transmits in excess of 135 satellite radio channels playing music with no commercials. It also broadcasts news, talk, entertainment, sports, weather, traffic, and even data services.

It is estimated that the company has 20.6 million subscribers. Overall, the company has the widest range of content spanning some of the biggest names in the entertainment industry and even from major colleges, professional sports leagues, talk providers, and national news.

Programming from SiriusXM can be accessed on at least 800 devices which include radios, both pre-installed and after-market ones, in aircraft, boats, cars, and trucks. Devices also include mobile devices, smathphones, and consumer electronic productions for the office and home. SiriusXM programming can be accessed using mobile devices powered by Android, Blackberry or Apple. It is also possible to go to in order to gain access to its features. Furthermore, SiriusXM has an agreement with every major player in the auto industry and its radio products are available at retail location across the country or at

Ballweg Family of Dealerships CEO and General Motors National Dealer Council Co-Chair, Jason Brickle, said that on a daily basis, the company wants to give customers who purchase pre-owned vehicles the greatest buying experience and the best value. Brickle shared that his dealerships are now under the SiriusXM program and he hopes that other dealers of GM will take advantage of this and enrol.

This is a chance to bring in additional value to their respective inventories, and offer the 3-month introductory subscription for the satellite radio, he continued. According to Joe Verbrugge, Senior Vice President and General Manager of Automotive Remarketing Division at SiriusXM, this will be the first time that participating GM dealers will be able to offer a 3-month subscription for SiriusXM to pre-owned vehicle customers, no matter what their vehicle may be. Verbrugge continued by saying that many GM dealers around the U.S. are excited with the fact that they now have the chance to offer SiriusXM to customers without compromising on advanced technologies or even sacrificing certified pre-owned models, especially when purchasing pre-owned vehicles. The information has forward-looking statements under the Private Securities Litigation Reform Act of 1995.

These statements may include, among others, statements related to the company’s future operating results, as well as financial ones, and even the objectives, plans, and expectations of the company in relation to future services, products, and operations. It also includes statements that make use of words like "outlook", "projection", "plan", "intend", "estimated," and other similar types, as well as phrases like "is anticipated", "will continue", "are expected to", "will likely result".

These forward-looking statements are found on the company’s expectations and beliefs to its management and thus will be dependent on a number of factors like contingencies and uncertainties in competition, economic, and business. It is likely that the actual results may be different from the ones that are expected in these forward-looking statements.

Press Release

General Motors Dealers to Offer 3-Month Subscription to SiriusXM on Pre-Owned Vehicles

Sirius XM Radio (NASDAQ: SIRI) today announced that customers will automatically receive a 3-month subscription to SiriusXM when they purchase a pre-owned vehicle factory installed with satellite radio, regardless of manufacturer, from over 1,000 participating GM dealerships across the United States.

For the first time, participating GM dealers will provide customers purchasing non-GM pre-owned vehicles a 3-month subscription to SiriusXM. Customers purchasing Sirius or XM satellite radio-equipped pre-owned vehicles will have access to commercial-free music, and premier sports, news, talk, comedy and a selection of premium programming.

"Providing our pre-owned vehicle customers the very best value and buying experience is something we strive for everyday," said Jason Brickl, CEO, Ballweg Family of Dealerships, and Co-Chair, General Motors National Dealer Council. "My dealerships have enrolled in the SiriusXM program and I encourage all GM dealers to sign up and take advantage of this opportunity to add value to their inventories and pass along this 3-month introductory subscription of satellite radio to their customers."

"For the first time ever, participating GM dealers are able to give their pre-owned vehicle customers a 3-month subscription to SiriusXM regardless of vehicle brand," said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing Division, SiriusXM. "GM dealers across the country are responding enthusiastically to this opportunity to give SiriusXM to their customers who won't need to sacrifice innovative technologies or entertainment when buying a pre-owned vehicle."

General Motors will continue to offer customers a 3-month subscription to SiriusXM with the purchase of new and Certified Pre-Owned Cadillac/Chevrolet/Buick/GMC vehicles that are factory equipped with SiriusXM.

For more information on SiriusXM, please visit

About Sirius XM Radio

Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at as well as retail locations nationwide.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site ( The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

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