GM to redesign its models more often, says company’s design chief

Article by Christian A., on August 26, 2010

Under General Motors Co.'s new model introduction strategy, it will redesign its models more frequently and stagger the introduction of future model derivatives, according to GM's vice president of global design Ed Welburn.

This strategy is said to closely resemble other brands, including BMW. GM previously introduces all model derivatives simultaneously but instead, it will do what BMW does with the 3 series. 

The variants will be introduced in a span of more than 24 months. In an interview at the Geneva Motor Show, Welburn said that the launching of the 3-series sedan will be followed by a coupe or a convertible after a year or so.

Welburn said that with this setup, there is "always something new, something to talk about, something to generate excitement for the vehicle."

For instance, the upcoming Cadillac ATS will have the launching of the sedan, coupe and convertible models done separately within a span of two years. This compact, rear-wheel-drive vehicle is due in the 2012 model year.

The first model that got introduced was the current-generation Cadillac CTS sedan. Last summer, it was the wagon's turn and the coupe is set to go on sale next summer. Styling revisions to GM's cars and crossovers are also set to occur more frequently.

Welburn said that GM will aim to keep things fresh and to do that, it won't anymore go with its usual approach of developing a vehicle, releasing it and letting it remain as it is for six or seven years without getting updates. He admitted that some vehicles will need more revisions than others. [via autonews]

Topics: gm, design

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries