GM to redesign its models more often, says company’s design chief

Article by Christian Andrei, on August 26, 2010

Under General Motors Co.'s new model introduction strategy, it will redesign its models more frequently and stagger the introduction of future model derivatives, according to GM's vice president of global design Ed Welburn.

This strategy is said to closely resemble other brands, including BMW. GM previously introduces all model derivatives simultaneously but instead, it will do what BMW does with the 3 series. 

The variants will be introduced in a span of more than 24 months. In an interview at the Geneva Motor Show, Welburn said that the launching of the 3-series sedan will be followed by a coupe or a convertible after a year or so.

Welburn said that with this setup, there is "always something new, something to talk about, something to generate excitement for the vehicle."

For instance, the upcoming Cadillac ATS will have the launching of the sedan, coupe and convertible models done separately within a span of two years. This compact, rear-wheel-drive vehicle is due in the 2012 model year.

The first model that got introduced was the current-generation Cadillac CTS sedan. Last summer, it was the wagon's turn and the coupe is set to go on sale next summer. Styling revisions to GM's cars and crossovers are also set to occur more frequently.

Welburn said that GM will aim to keep things fresh and to do that, it won't anymore go with its usual approach of developing a vehicle, releasing it and letting it remain as it is for six or seven years without getting updates. He admitted that some vehicles will need more revisions than others. [via autonews]

Topics: gm, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in...
by - January 15, 2017
British luxury sports car maker Jaguar is introducing a bevy of subtle updates to the 2018 Jaguar F-Type Facelift. However, these updates are so subtle that they are barely noticeable...
by - January 14, 2017
As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most...
by - January 14, 2017
Earlier reports revealed that Infiniti was at the point of considering an electric car for the future. Prior to this, the company has in fact unveiled two concepts already--- the...
by - January 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries