GM to refresh 70% of its lineup by the end of 2013

Article by Christian Andrei, on July 25, 2012

General Motors is now preparing to launch new and redesigned cars and trucks, which will compose 70% of its entire lineup by the end of next year. Most of these models were postponed because of GM's 2009 bankruptcy. Bank of America analyst John Murphy said that for just the 2014 model year, 52% of GM's U.S. sales volume are expected to be either redesigned or refreshed.

GM has the highest percentage compared to other major automakers. Toyota Motor Corp. comes in at No. 2 with 40%. By early next year, Chevrolet will launch the redesigned Impala large sedan, which completes its entire lineup’s makeover. Trucks would be the next priority. It’s not surprising since these are GM’s most profitable models.

By late spring, GM is expected to release its full-sized pickups, the Chevrolet Silverado 1500 and GMC Sierra 1500. What comes next is the next generation of large SUVs: the Chevy Suburban and Tahoe, GMC Yukon and Cadillac Escalade. Cadillac’s lineup has been cut to only three models – the CTS sedan, Escalade and SRX crossover. But this August, Cadillac will begin to sell the ATS compact sedan. A redesigned CTS will follow in 2013.

Topics: gm, lineup

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