GM touts Cadillac ELR as brand-building halo car

Article by Anita Panait, on December 4, 2013

General Motors sees the Cadillac ELR luxury coupe as a brand-building halo car that will attract sales when it becomes available in January 2014. During a media test drive last month in Los Angeles, GM executives and engineers boasted of the ELR's sleek design, superior driving dynamics and luxury touches.

The ELR, using a Voltec powertrain found in the Chevrolet Volt, has a range of 37 miles coming from its fully charged 435-lbs battery pack. Once the battery becomes empty, a gasoline-powered, 1.4-liter, four-cylinder generator will take over to power the electric drivetrain, providing 295 pounds-feet of torque. According to GM, the overall range of the Cadillac ELR exceeds 300 miles.

To improve ride and handling, GM engineers threw in several elements like a HiPer Strut front suspension made from lightweight aluminum components; a premium ZF electric power steering system; a continuous damping system that adapts to road conditions every 2 milliseconds; and 20-inch wheels and tires. Despite being 300 lbs heavier than the Volt, it is still able to remain firmly planted during sharp cornering on snaky mountain roads.

The ELR features a low and aerodynamic body as well as Cadillac's trademark vertically aligned headlights and taillights. The interior of the ELR boasts of a microfiber headliner, hand-cut-and-stitched leather as well as available carbon fiber and real wood accents.

Other features include what Cadillac dubs as Regen on Demand, which allows a driver to use paddle shifters to decelerate while descending a hill or approaching a sharp turn, thereby converting its momentum into electricity that will be stored in the battery pack. The Cadillac ELR carries a $75,995 sticker price, including shipping, and will be built in volumes of around 3,000 units annually for North America.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries