GM wants dealers to buy Civics and Corollas for Chevrolet Cruze comparisons

Article by Christian A., on September 2, 2010

Later this month, Chevrolet will launch the 2011 Chevrolet Cruze compact. In preparation for this, Chevrolet’s 3,000 dealerships were asked to buy competitors' vehicles for test-drive comparisons. Chevrolet is urging dealers to put a Toyota Corolla and Honda Civic on site so that potential buyers can instantly compare the Cruze against its segment rivals.

At a media event in suburban Detroit, Margaret Brooks, Chevrolet small-car marketing director, said that Chevrolet expects that potential buyers will have a favorable view of the Cruze. At this media event, Chevrolet asked reporters to test drive Corollas and Civics at the site, after the Cruze.

Brooks revealed that Chevrolet has a major advertising and marketing campaign for the Cruze. However, she declined to provide more details about the campaign or its budget.

The Cruze, which is sold in 60 countries, received maximum scores in European front- and side-crash tests. US crash tests have not yet been done.

The Cruze Eco model leads the segment with 40 mpg on the highway, according to Chuck Russell, Cruze vehicle line director. Powering the Eco model is a turbocharged, 1.4-liter four-cylinder engine with a standard six-speed manual transmission.

Russell said that the Cruze offers more shoulder room than the Corolla or Civic. This model also features 10 airbags, a plush interior and sound-deadening glass.

If you liked the article, share on:

Pin It

Comments

Recommended

After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
We can already smell success for Opel, even if it had only recently inked its marriage with the PSA Group. The Insignia, being one of Opel’s best selling cars of...
by - March 23, 2017
The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries