GM wants to catch up with Ford’s EcoBoost marketing

Article by Christian Andrei, on August 26, 2010

Many don't know that General Motors Co. actually came up with the technology behind Ford Motor Co.'s EcoBoost engine first. Uwe Grebe, executive director of GM's global advanced engineering, claims that GM made the mistake of not being able to badge the technology right away.

Ford currently has the edge in marketing this technology but GM is bent on catching up. Last summer, Ford spent a huge amount of money on its EcoBoost launch, costing an equivalent of a new-car launch. 

Ford said that by 2013, it will be able to offer EcoBoost, which combines turbocharging and direct injection, in 90% of its models.

Grebe recalled that in 2007, when GM first built its turbocharged direct-injection engines for the Pontiac Solstice and Saturn Sky, there was a discussion about the engines.

But unfortunately, GM didn't have a badge and it didn't highlight it enough in its brochures. Grebe said that the company will prioritize a new marketing strategy for this. However, he didn't say when the plans will be implemented.

The Chevrolet Cobalt SS and HHR SS models will have this technology as a standard offering. It will be available as an option on the Buick Regal due late this summer.

Grebe said that it just won't to tell people that it's a better EcoBoost. He explained that people would have to know what the technology is but that they don't need to know each detail. [via autonews]

Topics: ford, gm, marketing

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
It looks like Porsche will be very busy throughout 2017 as it prepares for the eventual launch of its two new models this year – the 2017 Porsche 911 GT3...
by - January 23, 2017
Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries