GM wants to copy Camaro’s success, gives more thought to next model

Article by Christian Andrei, on March 16, 2012

General Motors is carefully pondering on the development of the successor to the renowned Chevrolet Camaro, which the automaker sees as a big success. It is now taking careful steps in redesigning the sixth-generation Camaro, which is due in the fall of 2015. According to Camaro's chief engineer Al Oppenheiser during an interview at a Chevrolet press event this month, there were several issues to tackle, one of which is the weight reduction.

He related that they "always get hammered for mass" and that it is "not going to be getting easier going forward" with the forthcoming CAFÉ regulations.

Oppenheiser also shared that styling is another issue. He noted that the Camaro is a "very successful" automobile. He further explained that in some ways, it is "actually going to be tougher" to develop the redesigned vehicle. He shared the dilemma of determining from which generation (such as first-generation 1967-1969 Camaro model or second-generation 1970-1981 units) the sixth-generation model will look like.

The chief engineer of Camaro has not disclosed which direction the team is leaning, but one can understand where the pressure is coming from. Last year, Camaro held 42% of the rear-drive performance coupe market, which is composed of the Dodge Challenger, Ford Mustang as well as the latest Hyundai Genesis coupe.

In the same year, Chevrolet sold 88,249 units of the Camaro, followed by the Mustang with 70,438 units, and the Challenger with 39,534 units sold. Also during 2011, Hyundai achieved sales of 32,998 Genesis units, but the figure includes the sedan and the coupe.

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