General Motors global marketing chief Joel Ewanick attempts to feature its cars in the Super Bowl commercial spots of other companies but it’s possible that NBC would block the integration because of the TV-network safeguards. Ewanick said that GM is getting in touch with other advertisers of the event so that their cars could be seen in their commercials, prompting consumers to be on the lookout for these cars, similar to a game called “Where’s Waldo”.
It’s reported that GM is offering $500,000 for each driveby. Winners will get free movie tickets or snacks. But before you get too excited, NBC may not allow this since it would usurp its authority.
For many years, the organizers planned the commercials so that just one automaker is in a commercial “pod.” No domestic competitor will be permitted to appear in the same ad break. In many cases, the rule applies to vehicles built by foreign automakers such as Toyota or Hyundai. [source: Autonews]