At Auto Shanghai 2011, more than 25 production and concept vehicles will be viewed at the booth of General Motors and its joint ventures. Kevin Wale, President and Managing Director of the GM China Group, said that GM will be presenting a variety of new products, fitted with the latest technology and featuring “compelling designs.” He said that GM wants to give the Chinese audience an idea of where GM is headed.
In presenting a range of Buick, Chevrolet and Cadillac models, Shanghai GM will use the theme of “Creative Leadership and a Green Future.”
On the day that the Shanghai show opens, the new Chevrolet Malibu will also make its world debut on the Chevrolet Facebook page.
The Buick Envision SUV concept vehicle will make its global premiere at the Shanghai show too. The vehicles that will make their China debut include the Cadillac CTS Coupe and the Chevrolet Captiva SUV.
SAIC-GM-Wuling, one of GM’s ventures, will be introducing the first model from the new Baojun passenger vehicle brand.
The Baojun 630 will provide the public with a preview of what to expect from the company known for its Wuling mini-commercial vehicles. GM’s light duty truck joint venture, FAW-GM, will also show off a new pickup that was developed and built locally. The show opens on April 21.
Chevrolet revealed that the brand will be joining China’s market for the midsize segment with the all-new Malibu. It can compete with a number of high-end sedans from its rivals, considering that it has what many customers want. From the style to the content, the different features, dynamic capabilities, craftsmanship, and fuel efficiency. The local manufacturer for the Malibu will be Shanghai GM and it is expected to start sales later in the year across China.
There are two models from Chevrolet that will be unveiled in China during the auto show and one of this is the Camaro which is well-known across this country as Bumblebee due to the Transformers film franchise. The model to be released in China will be the fifth generation of this all-American sports car which delivers a mix of design, technology, and performance. The Camaro will begin sales in China this year.
To show the pedigree of the Camaro, GM will be bringing to the show the first-generation vintage 1967 Camaro. The second model that will be debuting as well in China is the brand’s new Captiva SUV. With a mix of comfortable handling and masculine power, it will enter the market in China by late 2011 and the brand expects that it will join the medium-end and high-end SUV class.
These models will not be the only ones displayed during the show as there will also be a host of other products from Chevrolet that are already available in China. These include the Cruze lower-medium sedan, Epica intermediate sedan, Spark mini-car, and Sail small sedan.