GM working on a performance-oriented Chevrolet sedan as it trademarks SS badge

Article by Christian Andrei, on April 24, 2012

A new, rear-wheel-drive, performance-oriented Chevrolet sedan – likely to be dubbed as the Chevrolet SS -- may be built on the Zeta platform. This platform had been used for the Pontiac G8, whose lifespan was cut short because it was launched when GM was on the brink of bankruptcy and as the Pontiac brand was discontinued.

A V-8-powered Zeta sedan could only be bought in the U.S. if it’s a law enforcement organization that wants to buy the Chevrolet Caprice PPV. However, rumors have been circulating that a Zeta-based Chevy consumer offering will be released soon. It’s believed that Chevrolet’s new NASCAR Sprint Cup car may be patterned after a new production vehicle but with just one new nameplate.

But while the 2013 Malibu and 2014 Impala seem to be the primary contenders, none of these nameplates are new. The timing appears to be right as the Zeta-based Holden Commodore is due for a refresh (the VF generation) for the 2014 model year. This week, GM Authority found an April 2012 trademark filing by GM that covers the “SS” badge, stating that it will be used in vehicles. According to the patent filing, the badge’s first use is in March 2009.

Its patent image is almost the same as the badges presently used on the LS3-powered Camaros. It may appear that the trademark is hoping to cover an existing badge but there’s still a possibility that this isn’t the case after all. If the late Cobalt SS is excluded, GM hasn’t actually filed for the trademarks for the SS versions of its current model names.

Also, there were no emissions. It has been cited in various publications forms, one of which is from a department in 2009 and was reprinted by GM Authority. It had mentioned a “MY11.5 Chevy Police Program and MY12 Chevy SS.” This implies that after about six months, the Caprice PPV would be followed with a civilian Zeta sedan. [source: automobilemag]

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