GM would not increase 2014 Chevrolet Corvette output despite demand

Article by Anita Panait, on October 7, 2013

Despite the high demand for the 2014 Chevrolet Corvette, Generals Motors has no plans to add a second shift to produce the widely popular sports car. This may lead to a short supply of the 2014 Corvette in the future, as dealers only have few unsold units left. According to GM officials, output of the 2014 Corvette will be limited to around 160 units per day on one shift.

There is, however, a good reason for GM’s decision.  Corvette Chief Engineer Tadge Juechter disclosed that the pattern for the Corvette has been like this – “demand is sky-high at the beginning, and then it tapers off." He remarked that adding a second shift is “not worth” the investment, even though for a while they “make a lot more money getting those cars out there." GM built 14,960 Corvettes in 2012. If the carmaker stays on its current production plan for the 2014 model, production will nearly double to around 30,000 annually.

According to several enthusiast sites, GM has received enough orders from dealers to keep the plant assembling the Corvette building 160 sports cars per day for at least the next six months.

The limited supply of 2014 Corvette for US dealers could become more limited if GM pushes through with a plan to offer the two-seat sports car in nearly all 140 countries that sell Chevrolets.

More exports would mean lesser number of Corvettes for the US market. The limited supply of 2014 Corvette for US dealers could also become more limited once the site starts ramping up the convertible model, either making the manufacturing process more complex or slower.

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