GMC, Buick may offer loaner vehicles to boost brand awareness

Article by Christian Andrei, on October 13, 2010

In an effort to build awareness of General Motors Co.'s GMC and Buick products, a courtesy loaner program is being considered for customers getting warranty service on their vehicles.

Brian Sweeney, vice president of sales for Buick and GMC, said that this service may begin in the “next couple weeks.” This program would work by getting GMC Acadia owners into a Buick Enclave, for instance, and boost recognition of more GM vehicles.

Sweeney, who had recently addressed about 900 dealers that sell the two brands, said that the company is aiming to expose customers to other Buick and GMC products.

Meanwhile, Buick dealers have to change and meet the expectations customers have when shopping for a premium car, according to Mike Bowsher, co-chairman of the national dealer council for Buick-GMC and president of Carl Black Automotive Group. Bowsher, who runs dealerships in Georgia, Tennessee and Florida, said that they can’t sell Buicks like they did the Pontiac.

He explained that many of these dealerships used to be Pontiac dealers and right now, they’re forced to handle the crowd usually associated with the Lexus, Ritz-Carlton, Cadillac, and Mercedes.

Bowsher said that there are already several Buick-GMC dealers that offer loaner vehicles to customers. He said that GM may make the courtesy loaner program standard for dealers.

The Automotive News data center said that Buick outpaced other brands with a 58% increase in US sales through September compared with the same period in 2009. On the other hand, GMC sales climbed by 31%. [via autonews - sub. required]

Topics: gmc, buick, united states

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries