GMC to unveil the Terrain Denali this year as a 2013 model

Article by Christian Andrei, on February 10, 2012

General Motors’ Denali line of upscale GMC trucks is being expanded to accommodate the Terrain crossover, which is its most in-demand vehicle at present. Sources say that GM wants to release a Denali version of the Terrain this year as a 2013 model. Last year, terrain sales increased by 37% to 83,179 --the largest gain among the seven nameplates of GMC.

A GM spokesman opted not to comment if GM intends to add a Denali-trim version for the Terrain or other GMC models. GM is undertaking this move to even reap more success from the top-trim Denali line. In fact, GM global marketing chief Joel Ewanick considers this lineup to be such a thriving one that he calls it “a brand within a brand.” For several years, the Denali badge was only offered for the GMC Yukon SUV, Sierra 1500 light-duty pickup and the Envoy SUV, which was discontinued in 2009.

GM’s 2011 model lineup was expanded with a Denali version of the GMC Acadia full-sized crossover and Sierra heavy-duty pickups (the 2500 and 3500). These added versions aided in boosting sales of Denali-badged vehicles by 79% last year. They also contributed to GMC's overall sales going up by 19%.

The Denali line made up about 15% of GMC sales. Creating a Denali version had prompted the extension of the life of the aging Acadia, which had its launching in late 2006. Last year, a total of 79,288 Acadias were sold. Of this figure, 28% were Denali versions. This had helped drive the crossover to its best year ever.

GMC had presented a reskinned Acadia at the Chicago Auto Show. Ewanick said that non-GM buyers are attracted to GMC because of the strong brand recognition for the Denali. At the Detroit auto show, Ewanick said that GMC is considered a “real conquest brand” and that Denali “plays a big role in that."

The Acadia and Terrain have the highest conquest rates at GMC, at about 40% each. Typically, Denali versions offer the highest trim level of the model. These are then given cosmetic improvements like its trademark honeycomb grille and bigger chrome-aluminum wheels. A 6.2-liter V-8 engine is offered on Yukon and Sierra versions, an upgrade from the 5.3-liter V-8 available in other models. P.S. You should also check the all-new 2013 GMC Acadia Denali!

Topics: gmc, gmc terrain, denali

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