GM’s new task: to develop powerful small cars

Article by Christian A., on August 27, 2010

It appears that GM has a new plan for us: with a marketing veteran in charge it will develop powerful small cars. Yes, Jim Campbell the new vice president of GM's performance vehicles and motorsports and will help the manufacturer develop new vehicles.

For those who don't know, GM put the development of high-performance small cars on hold.

After it reported an impressive $1.3 billion net profit for the second quarter, it appears that GM is ready for new tasks and is considering expanding its performance line to its small cars, such as the Chevrolet Cruze as well as the next-generation Chevrolet Aveo (previewed by the Aveo RS Concept).

"Small cars and compact cars are going to be more and more important going forward, and we're looking at efficient performance," said Campbell, who has experience working with GM's NASCAR, American Le Mans Series and Grand-Am Road Racing teams.

"We will work with those teams to provide performance variants." added Jim Campbell.

Campbell will coordinate the performance-vehicle efforts at GM's marketing, engineering and performance parts and accessories departments, while the moves are led by North American boss Mark Reuss, who was executive director of the performance division from 2001 to 2005.

Topics: gm, small car

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries