GM’s new task: to develop powerful small cars

Article by Christian Andrei, on August 27, 2010

It appears that GM has a new plan for us: with a marketing veteran in charge it will develop powerful small cars. Yes, Jim Campbell the new vice president of GM's performance vehicles and motorsports and will help the manufacturer develop new vehicles.

For those who don't know, GM put the development of high-performance small cars on hold.

After it reported an impressive $1.3 billion net profit for the second quarter, it appears that GM is ready for new tasks and is considering expanding its performance line to its small cars, such as the Chevrolet Cruze as well as the next-generation Chevrolet Aveo (previewed by the Aveo RS Concept).

"Small cars and compact cars are going to be more and more important going forward, and we're looking at efficient performance," said Campbell, who has experience working with GM's NASCAR, American Le Mans Series and Grand-Am Road Racing teams.

"We will work with those teams to provide performance variants." added Jim Campbell.

Campbell will coordinate the performance-vehicle efforts at GM's marketing, engineering and performance parts and accessories departments, while the moves are led by North American boss Mark Reuss, who was executive director of the performance division from 2001 to 2005.

Topics: gm, small car

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