GM’s new task: to develop powerful small cars

Article by Christian Andrei, on August 27, 2010

It appears that GM has a new plan for us: with a marketing veteran in charge it will develop powerful small cars. Yes, Jim Campbell the new vice president of GM's performance vehicles and motorsports and will help the manufacturer develop new vehicles.

For those who don't know, GM put the development of high-performance small cars on hold.

After it reported an impressive $1.3 billion net profit for the second quarter, it appears that GM is ready for new tasks and is considering expanding its performance line to its small cars, such as the Chevrolet Cruze as well as the next-generation Chevrolet Aveo (previewed by the Aveo RS Concept).

"Small cars and compact cars are going to be more and more important going forward, and we're looking at efficient performance," said Campbell, who has experience working with GM's NASCAR, American Le Mans Series and Grand-Am Road Racing teams.

"We will work with those teams to provide performance variants." added Jim Campbell.

Campbell will coordinate the performance-vehicle efforts at GM's marketing, engineering and performance parts and accessories departments, while the moves are led by North American boss Mark Reuss, who was executive director of the performance division from 2001 to 2005.

Topics: gm, small car

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries