Buyers who use their trucks for work are the target for General Motors' next-generation full-sized pickups, which provide exterior styling revisions that are evolutionary as well as offer major engine and interior enhancements. GM officials introduced the redesigned 2014 Chevrolet Silverado and GMC Sierra pickups at a film studio in suburban Detroit, touting its improved power, refinement and functionality.
These pickups represent the best-selling model line of the company as well as its largest profit source. The fuel economy of these three new engine choices is expected to improve. However, the final mpg estimates will be announced at a later date. Nevertheless, GM thinks that its pickup customers consider torque and toughness to be more important than mpg.
Mark Reuss, president of GM North America, released a statement to say that its customers depend on their trucks to fulfil the daily tasks of “earning a living, running a business."
He said that Chevrolet is committed to provide its customers with the most refined, best-engineered pickups in the market. GM is using a different pickup strategy from that of rival Ford Motor Co., which has experienced astounding success by flaunting the fuel efficiency of its six-cylinder EcoBoost offering on the best-selling F-150 pickup.
GM will not be going after Ford with its own turbocharged six-banger. Rather, GM will depend on a three-engine family with versions of its next generation of small-block engines to offer improved power and competitive fuel efficiency. A spokesman said that it won’t offer a hybrid truck anymore due to low sales volumes.
Jordan Lee, chief engineer for the small-block engine, also said via a statement that its new engines are "100% truck, specifically designed for the way customers use trucks in the real world."
Dave Sullivan, a product analyst at consulting firm AutoPacific Inc., said that GM intends to attract the traditional, core pickup buyer who doesn’t find a new powertrain or air-suspension system to be appealing. Reuss said that GM hopes to maintain its full-sized pickups as workhorses while giving an alternative to buyers who value fuel economy.
For about 110 years of history, the latest 2014 version of GMC Sierra 1500 is the most advanced, most powerful and the most sophisticated vehicle the brand has ever produced. This model’s new bold exterior features one of the three new EcoTec3 engines, an improved cabin equipped with the next-generation IntelliLink system as well as other highlights especially tailored to meet the standards of all truck owners including the most discerning ones.
GMC Marketing’s Vice President Tony DiSalle said that their engineers and design team are very thorough in the making of the newest version of Sierra pickup. It is equipped with all the capabilities and power expected in the market today combined with outstanding fuel efficiency and a lot of unforeseen yet useful features especially developed for the truck owners.
This version’s improved technology and design is paired with the most standard highlights ever which include new connectivity solutions, standard tie-down rear system, distinct projector beam headlamps and many other premium features.
New EcoTec3 engines
Aiming to raise fuel efficiency, power and torque levels across the board, this 2014 model debuts an updated engine portfolio featuring a 6.2L V-8, 5.3L V-8 and a 4.3L V-6 which all come from the EcoTec3 engine family. Each of these engines features a standard direct injection and continuous variable valve timing. It is also equipped with an Active Fuel Management that provides for a seamless switch to save energy when running on four cylinders in the event of light-load driving.