Buyers who use their trucks for work are the target for General Motors' next-generation full-sized pickups, which provide exterior styling revisions that are evolutionary as well as offer major engine and interior enhancements. GM officials introduced the redesigned 2014 Chevrolet Silverado and GMC Sierra pickups at a film studio in suburban Detroit, touting its improved power, refinement and functionality.
These pickups represent the best-selling model line of the company as well as its largest profit source. The fuel economy of these three new engine choices is expected to improve. However, the final mpg estimates will be announced at a later date. Nevertheless, GM thinks that its pickup customers consider torque and toughness to be more important than mpg.
Mark Reuss, president of GM North America, released a statement to say that its customers depend on their trucks to fulfil the daily tasks of “earning a living, running a business."
He said that Chevrolet is committed to provide its customers with the most refined, best-engineered pickups in the market. GM is using a different pickup strategy from that of rival Ford Motor Co., which has experienced astounding success by flaunting the fuel efficiency of its six-cylinder EcoBoost offering on the best-selling F-150 pickup.
GM will not be going after Ford with its own turbocharged six-banger. Rather, GM will depend on a three-engine family with versions of its next generation of small-block engines to offer improved power and competitive fuel efficiency. A spokesman said that it won’t offer a hybrid truck anymore due to low sales volumes.
Jordan Lee, chief engineer for the small-block engine, also said via a statement that its new engines are "100% truck, specifically designed for the way customers use trucks in the real world."
Dave Sullivan, a product analyst at consulting firm AutoPacific Inc., said that GM intends to attract the traditional, core pickup buyer who doesn’t find a new powertrain or air-suspension system to be appealing. Reuss said that GM hopes to maintain its full-sized pickups as workhorses while giving an alternative to buyers who value fuel economy.