GM’s sales go up 5.9% in April 2015 buoyed up by crossover demand

Article by Christian Andrei, on May 5, 2015

General Motors posted a 5.9% increase in sales for April 2015. Its car lines still performed weakly but this was offset by a fast-rising demand for crossovers. The brand’s retail sales increased by 5.3%. Meanwhile, fleet deliveries grew by 7.6%, for a total of 269,056 vehicles. GM’s commercial sales (also known as deliveries to business customers) are at their highest level since March 2008.

The automaker recorded a 25% increase in crossover sales, pushed up by a 42% increase in sales of the Chevrolet Equinox to 28,856 units as well as the 41% climb of the Cadillac SRX sales with 6,390 units sold. GM’s crossover deliveries, including the new Chevrolet City Express van, grew to a total of 78,354 units in April – its highest ever in just one month.

Its truck sales continued to be strong with a 13% increase in the sales of its pickups, SUVs and fullsize vans as gasoline prices remained low. GM posted a combined 7% increase in sales of the Chevy Silverado and GMC Sierra full-size pickups. A total of 9,442 units of the Chevy Colorado and GMC Canyon were sold – the highest that they’ve ever been since the launch of the midsize pickups last fall.

GM’s car sales declined by 12% -- an improvement over the 21% drops seen in February and March. According to J.D. Power, GM’s average transaction price was at $34,750 – an increase from the $880 recorded a year ago. Its average transaction price had increased to $1,580 through the first four months compared to the same period the previous year.

In April, its incentive spending was equivalent to 9.5% of average transaction prices, which was in line with March and lower by 0.6 percentage point from last April. GM pointed out that the industry had an average of 9.2%. GMC benefited the most from the market’s preference for trucks and crossovers, with a 20% rise in sales last April and 16% for the year.

From January to April 2015, GM made up around 50% of GM's sales growth even if it accounted for only 18% of GM’s overall deliveries. On the other hand, Buick was adversely affected by the movement away from cars, with a 5.2% drop in volume last April and a 4.7% decline for the year. The only nameplate to have a sales increase was the Encore small crossover with a 29% increase.

Meanwhile, double-digit decreases were recorded by Buick’s three car lines, namely: the LaCrosse, Regal and Verano sedans. Chevrolet deliveries, which made up 70% of GM’s volume the past month, increased by 3.4%, boosted by a 51% surge in crossover sales. More Equinox units were sold because the Captiva Sport (a fleet-specific unit) was removed last year.

The Trax small crossover, which made its debut in late 2014, sold 3,451 units. Cadillac sales had grown 14% -- the first double-digit increase it has had in 18 months.

Meanwhile, Escalade SUV sales increased more than two times, with 3,237 units sold in combined short and long wheelbase models. However, the volume sedans of this brand still didn’t do so well. ATS sales fell by 23% while CTS sales decreased by 47%.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries