General Motors Co. has expanded the responsibility of U.S. customer service chief Alicia Boler-Davis by assigning her the worldwide quality duties effective June 1, replacing Terry Woychowski who will be retiring after 32 years with the automaker. In essence, she will s split her time to oversee two core responsibilities at GM -- the customer satisfaction at GM dealerships and the quality of the company's trucks and cars.
In 1994, Boler-Davis started her career in GM. She was assigned to the customer experience job in February, succeeding Paul Copses, who was reassigned to head an information-technology overhaul of the automaker's customer-care and aftersales divisions.
Her past manufacturing and engineering jobs include car line director/vehicle chief engineer for small cars as well as manager of GM facilities in Lansing, Pontiac and Lake Orion, Mich., and Arlington, Texas. Boler-Davis will report to the senior vice president of global product development -- Mary Barra -- for matters involving product quality.
For her customer experience duties, she will report to GM North America President Mark Reuss. Boler-Davis was one of the Automotive News' 100 Leading Women in the North American vehicle industry in 2010. This was the last time that the list was made. Since 2011, Woychowski was vice president for global quality and vehicle launches. Prior to this position, he was vice president of global vehicle program management.